# Automation Flow - Segmenting Leads

<figure><img src="/files/c019b82a2542754de0087cff589105827a693dcb" alt=""><figcaption></figcaption></figure>

To create an Automation Flow aimed at segmenting your leads, follow these steps: Click on "**Relate**" and then choose "**Automation Flows**".

<figure><img src="/files/0484f3c3b17f563d6983bc85c254a919b88fab6c" alt=""><figcaption></figcaption></figure>

Click "**Open Builder**" :

<figure><img src="/files/86aaee8282d74ba8dbd1ebcf91bd1daa7b668739" alt=""><figcaption></figcaption></figure>

*Learn how to create an Automation Flow:*&#x20;

{% content-ref url="/pages/10234c59899052b81bfce7bb0ffb9c008c2aaf0b" %}
[Automation Flows](/en/topics/relate/automation-flows.md)
{% endcontent-ref %}

Click to start and select your **Trigger**, **Action** or **Condition**.

<figure><img src="/files/a231d2f356c01d839ba2886fed9874ddb003d9fd" alt=""><figcaption></figcaption></figure>

In the example, a Trigger was set, which would be "Clicked inside an email?".&#x20;

Then select which email the lead should click on.&#x20;

<figure><img src="/files/047bb036dc0d2f0f9798a137d8142cd837099f5a" alt=""><figcaption></figcaption></figure>

Select "**Change the Lead's segments**".

<figure><img src="/files/722d6b07d9c5749ec4ad22e8f6fbdad6d8a87897" alt=""><figcaption></figcaption></figure>

Choose the segment you want this lead to be associated with and, if necessary, remove them from any other segment.

<figure><img src="/files/3934430955056e3673a43b1d01e026c585f7be4d" alt=""><figcaption></figcaption></figure>

With segmented leads, you can perform specific actions targeted to each group, which can result in improved performance and more effective outcomes.


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