# Segments

The **Segments** In SprintHub they allow you to organize your contacts strategically, facilitating marketing actions, automations, reports and more targeted support. With them, you can separate your contact base by specific criteria, making communication much more efficient.

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### What are Segments?

Segments are **groups of contacts** created from rules or manual selections. They help you to:

* Target campaigns to specific audiences;
* Create personalized automations;
* Analyze results by contact profile;
* Improve the organization of the database.

In SprintHub, there are **two types of segments**: **Static Segments** and **Dynamic Segments**.

### How to access Segments

To access and create segments in SprintHub:

1. Access the **Menu**;
2. Click **Relate**;
3. Select **Segments**.

🔎 **Quick access:** use the field **Find services**, type **Segments** and click the displayed option.

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### Static Segments

The **static segments** are formed by contacts added manually or by specific system actions.

#### Characteristics:

* The contacts **can be included or removed manually or via automations**;
* The contacts **do not change automatically**;
* Ideal for fixed lists, such as event participants, VIP customers or imported leads;

#### Example of use:

* Contact list from an event;
* Customers who purchased a specific product;
* Leads received from a one-time campaign.

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### Dynamic Segments (with filter)

The **dynamic segments** are created from **smart filters**. This means that contacts enter or leave the segment automatically, as they meet (or stop meeting) the defined criteria.

#### Characteristics:

* Automatic updating of contacts;
* Based on filters such as status, source, tags, custom fields, dates, among others;
* Ideal for automations, recurring campaigns and continuous analyses.

#### Example of use:

* Contacts with status "Lead";
* Customers who have a valid WhatsApp;
* Contacts created in the last 30 days;
* Leads that have not had recent interaction.

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### ⚠️ Limitation of Dynamic Segments by Plan

The **dynamic segments (with filter)** have **usage limits according to the subscribed plan** in SprintHub.

This means that:

* Each plan allows a **maximum number of dynamic segments**;
* Upon reaching the limit, it will not be possible to create new dynamic segments until:
  * Delete an existing segment, or
  * Upgrade the plan.

> ✅ **Important:** Static segments **are not subject to this limitation**, and can be created freely.

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### When to use each type of segment?

**Use Static Segments when:**

* The contact list does not need to update itself;
* You work with fixed groups;
* The action is one-time.

**Use Dynamic Segments when:**

* You need automatic updating;
* You work with recurring campaigns;
* You use automations and intelligent flows;
* You want to always reach the correct audience.

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### Conclusion

Segments are an essential tool to get the most out of SprintHub. Understanding the difference between **static segments** and **dynamic**, as well as the **plan limitations**, ensures more efficiency in contact management and prevents blocks in creating new strategies.

If you need more dynamic segments, consider upgrading your plan or optimize existing segments to keep your operation organized and scalable.