Segments

The Segments in SprintHub allow you to strategically organize your contacts, making marketing actions, automations, reports, and more targeted support easier. With them, you can separate your contact base by specific criteria, making communication much more efficient.

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What are Segments?

Segments are groups of contacts created from rules or manual selections. They help you:

• Target campaigns to specific audiences;

• Create personalized automations;

• Analyze results by contact profile;

• Improve database organization.

In SprintHub, there are two types of segments: Static Segments and Dynamic Segments.

How to access Segments

To access and create segments in SprintHub:

1. Go to the Menu;

2. Click on Link;

3. Select Segments.

🔎 Quick access: use the field Find services, type Segments and click on the displayed option.

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Static Segments

The static segments are made up of contacts added manually or by specific system actions.

Characteristics:

• Contacts can be included or removed manually or via automations;

• Contacts do not change automatically;

• Ideal for fixed lists, such as event attendees, VIP customers, or imported leads;

Usage example:

• Event contact list;

• Customers who bought a specific product;

• Leads received from a one-off campaign.

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Dynamic Segments (with filter)

The dynamic segments are created from smart filters. This means that contacts enter or leave the segment automatically, as they meet (or stop meeting) the defined criteria.

Characteristics:

• Automatic contact updates;

• Based on filters such as status, source, tags, custom fields, dates, among others;

• Ideal for automations, recurring campaigns, and ongoing analysis.

Usage example:

• Contacts with "Lead" status;

• Customers who have a valid WhatsApp;

• Contacts created in the last 30 days;

• Leads that have not had recent interaction.

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⚠️ Dynamic Segments Limitation by Plan

The dynamic segments (with filter) have usage limitation according to the subscribed plan in SprintHub.

This means that:

• Each plan allows a maximum number of dynamic segments;

• Once the limit is reached, it will not be possible to create new dynamic segments until:

  • Delete an existing segment, or

  • Upgrade the plan.

✅ Important: Static Segments are not subject to this limitation, and can be created freely.

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When to use each type of segment?

Use Static Segments when:

• The contact list does not need to update itself;

• You work with fixed groups;

• The action is one-time.

Use Dynamic Segments when:

• You need automatic updates;

• You work with recurring campaigns;

• You use automations and smart flows;

• You want to always reach the right audience.

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Conclusion

Segments are an essential tool to get the most out of SprintHub. Understanding the difference between static segments and dynamic, as well as the plan limitations, ensures greater efficiency in contact management and avoids blocks when creating new strategies.

If you need more dynamic segments, consider upgrading your plan or optimizing the segments you already have to keep your operation organized and scalable.