Custom segments - Meta

With this configuration, you can customize a segment to create your custom audience in Meta Ads Manager

Follow the step-by-step below:

1. First connect your Meta ad account to SprintHub by clicking Settings then click System

1. Click Account Settings, and select Facebook ADS Manager

1. Click + Add account and then you will be redirected to Facebook to confirm the action

1. Click Register/Renew selected accounts as shown in the image below:

After connecting your ad account, configure the custom filter in the segment by following the steps below:

1. Type Segment in the search

2. Click New (to create a new segment)

3. Add the Segment name

4. Enable the Convert segment into Custom Audience option (YES)

5. Choose the ad account connected earlier and save the configuration

Click Save and Close.

Limitations and Considerations about Meta Rules

The guidelines and requirements for custom audiences on Meta are subject to frequent changes. Because of this, we always recommend consulting the official Meta documentation to obtain up-to-date information on the rules for creating and updating audiences.

Below, we highlight some practices adopted by SprintHub to facilitate the creation and updating of custom audiences on Meta, reducing the need for manual uploads:

• Automatic Update: SprintHub automatically inserts each lead into the custom audience as soon as they enter the segment, even if the total number of leads is less than 100. This allows the audience to form gradually.

• “Filling” Status: Until the audience reaches the minimum of 100 leads required by Meta, the status in the Ads Manager may appear as “Filling”. However, all added leads will be recorded and ready to be included in the audience when the threshold is reached.

About custom audiences | Meta Business Help CenterMeta Business Help Center

Practical Cases

• Broad Audience (4,000+ leads): With a large audience, above 4,000 leads, it is possible to create a lookalike audience and target ads to that group, even though the status may appear as “Filling”.

• Small Audience (33 leads): With an audience of 33 leads, it is possible to create a lookalike audience, but Meta does not allow the use of that audience in ads until the number of leads reaches the minimum of 100 required.

This approach reduces the manual upload work, but since the rules may change, we recommend reviewing Meta’s guidelines periodically.

Common Questions

• Linking the Meta Audience to the Segment in SprintHub: Monitor lead entry directly in Meta. On some occasions, a lead may not appear in the SprintHub segment due to lack of information.

• Custom Segment Identifier in Meta: The segment identifier is the ID, available in the Meta leads list.

• Recreating Audiences on Meta by SprintHub: By following the previous steps, the audience will already be recreated automatically on Meta. Note: deleted audiences cannot be recovered.

• Changing Segment Name in SprintHub: Name changes in the SprintHub segment only reflect in Meta during audience creation. Subsequent changes are not automatically updated on Meta.