How to capture UTM tags using Meta Instant Forms

How to send tracked leads from Meta directly to Sprinthub.

Creating and configuring the form

Within Meta Business Suite, look for the section “Instant Forms” to view the list of all your existing forms. From there, create a new one and define which fields should be filled out by the customer (name, email, phone, etc.).

Important step: UTM tracking

During the form creation or editing process, go to the step “Closing”. At this stage, select the additional action “Go to website,” this is where you can enter your website link with the UTM tags already defined.

An example of a complete link would be:

http://seu-site.com/?utm_source=facebook&utm_medium=lead_form&utm_campaign=cadastro_clientes&utm_content=form_instantaneo

These tags make it possible to identify the exact source of leads that came from the instant form, making it easier to track campaigns.

Make sure the website has the tracking script Sprinthub installed. Without it, the lead will not be recorded and tracked automatically within the platform

Instant forms / Lead ads forms.

Form creation 'Questions' step.

Form creation 'Closing' step.

Configuring the external form in Sprinthub

In System Settings → External Forms, you will see the list of forms available for mapping. Click the gear icon to configure the form, map the fields, and set up page tracking.

In the “Page Tracking”, enter the same URL used in the Instant Form, including the UTM tags.

You need to have a Meta account connected to Sprinthub to configure a form mapping.

External form mapping.

Testing form submission

You can perform a test submission directly through the option “Test Forms” within the Meta Business Suite, or by accessing Meta's test link: 👉 https://developers.facebook.com/tools/lead-ads-testing

Just fill out the form as if you were a real customer. And when you finish and click to be redirected to the configured website, the lead will be created automatically in Sprinthub and its UTM tags will be added automatically, as well as its source. The verification of this information will be shown in the next step of the tutorial.

Accessing 'Test Form'.

Filling in contact information.

Redirect button.

Verifying the created contact

When accessing the contact created within Sprinthub, you will be able to see:

• All fields mapped in the External Forms settings;

• The interaction event with the Meta form;

• The fbclid and Meta lead ID, available in “Third-Party Data”;

• And the UTM tags recorded in the “UTM Tags”.

This information confirms that tracking and mapping were configured correctly.

UTM Tags.

Contact activity history.