How Leads are Captured and Synchronized with Meta

Introduction

The integration between Meta (Facebook and Instagram Ads) and the Sprinthub CRM is essential to optimize the capture, storage and tracking of leads generated by advertising campaigns. This process allows tracking from a user's initial interaction with an ad to the final conversion, ensuring that events are properly recorded and analyzed.

How Data Capture Works on Meta

When a user interacts with a sponsored ad on Facebook or Instagram, either by clicking the link or filling out a form within the platform, Meta automatically captures the following data:

• First name

• Last name

• Email

• Phone (if applicable)

• Other custom data defined in the campaign

This information is stored in the Meta Pixel and in Ads Manager, allowing advertisers to have visibility into who interacted with the advertising and to make decisions based on these insights.

Transfer of Data to the Sprinthub CRM

If the ad directs the user to a page linked to Sprinthub, the same data captured by Meta is stored within the CRM, automatically generating a new lead. This process triggers an event called Lead Created, which signals to the system that a new contact has been registered.

After the lead is created, the Sprinthub CRM resends a corresponding event to the Meta Pixel, containing the same lead information. This step is essential for Meta to correlate the lead initially captured with future interactions and conversions.

Purchase Event and Validation by Meta

If the lead makes a purchase or completes a relevant action within Sprinthub, a purchase event is sent to the Meta Pixel. However, verifying that this event belongs to the same lead captured earlier is Meta's responsibility. This means Meta's system needs to process and identify that the lead who clicked the ad is the same one who made the purchase.

Attribution Window and Meta Delay

For a conversion to be correctly attributed to an ad, Meta has an 28-day attribution window. In other words, if the lead makes a purchase within this period, the event will be linked to the original ad.

However, it is important to consider that Meta has its own delay in displaying events in Ads Manager, which may cause some conversions to take longer to appear in reports.