Restrictions for policy violation

To maintain high-quality conversations on the WhatsApp Business Platform, WhatsApp may restrict or disable accounts that repeatedly violate its policies.

It is essential to follow:

• the WhatsApp Business Messaging Policy;

• the WhatsApp Commerce Policy.

Failure to comply with these guidelines may result in temporary restrictions or even account deactivation.

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Violation notification and right to appeal

If your WhatsApp Business account violates any policy, you will receive a notification informing you of the occurrence. In this situation, you can:

• view the violation details;

• understand which restrictions are active;

• and, if applicable, submit an appeal requesting a review of the case.

Note: it is possible to submit appeals for policy violations within the timeframe of up to 90 days after the notification.

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How to view policy violation details

Follow the steps below to check the violation information on your WhatsApp Business account:

1. Go to the Business Support Home Page.

2. Click on View my accounts, in the My accounts.

3. Scroll the page until you find the business portfolio to which the restricted WhatsApp Business account is linked.

   • You may see the indication "Assets with restriction".

4. Click on the business portfolio.

5. Scroll the screen to the WhatsApp Accounts.

   • The affected account may appear with the status "Account issues" or "Account disabled".

6. In the Activity issuessection, go to the tab Available for review.

7. Click on the policy-related issue.

8. Select View details to view:

   • a summary of the violated policy, with a link to the corresponding policy;

   • information about active restrictions and what happens in case of another violation;

   • guidance on how to avoid future violations;

   • possible actions to resolve the violation, when applicable;

   • instructions on how to submit an appeal.

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How to request an appeal

If you believe that your account did not violate WhatsApp policies, you can request a review directly through the area indicated in the violation details.

Just follow the instructions shown on the platform to submit your appeal and wait for WhatsApp's evaluation.

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Official reference

The information presented in this article is based on Meta's official documentation (WhatsApp Business):

🔗 WhatsApp Business Help Center – Policy violations and appeals https://pt-br.facebook.com/business/help/692706745267064