Automation Flow - Subdividing Departments and Configuring Dispatch Cadence
How to distribute a department's Leads into two or more, and perform dispatches on different days to avoid bans on WhatsApp Web accounts.
Prerequisite: Have a segment containing the Leads that will receive the messages.
Creating segments
For example purposes, 3 empty segments were created, but it could be any desired quantity, depending on the total number of Leads. Assuming the total Leads is 300, each segment should contain 100 of them.
'Subsegments' created.
Creating Flow to distribute the Leads
A Flow was created and configured to run for all Leads present in the segment '🏠 Main Segment'.
Distribution flow.
Using the Alternator block
The alternator block was used inside the Builder. This block alternates between the different paths on each execution, ensuring the Flow goes through all Leads and distributes them, one at a time, among the segments sequentially. In the 'Modify lead segments' action, each block is configured to add its respective segment (Group 1, Group 2, Group 3...).
Alternator block.
Creating Flow to send messages
After the Flow runs and distributes all Leads into the smaller segments, a new Automation Flow was created to send messages to each group on different days. The logic is simple: all Leads are checked according to the segment they belong to. If they are in the first group, the message is sent; otherwise, a 1-day Wait block is executed. After that period, the process checks if the Lead is in the second group, and so on, successively.
