URL Shortener - WhatsApp
It is possible to track the origin of leads using SprintHub's URL shortener. This functionality has been expanded and is also available for WhatsApp links.
api.whatsapp.com is a service offered by WhatsApp that allows integrating and automating the platform's communication with other systems and applications, such as CRMs, sales systems, or customer service. It is part of the WhatsApp Business API, aimed at companies that need to manage conversations at scale.
To set up, follow the steps below:
Access the "URL Shorteners": By “Find Services”. Or just type the name, and the function appears. Click on "+ New" to start configuring your link.
Configure and Save:
Enter a name: Give a descriptive name.
Alias: Shortening of the entered name. It will be filled in automatically.
Original URL: This will be the URL where the Lead will be redirected after clicking the shortener link. Fill in with:
The system already recognizes that this is a WhatsApp link, allowing you to proceed with the configuration.
Select the account: The account to which the Lead will send the message.
Enter the initial message: The default message that will be filled in the Lead's text box
Metadata
Metadata provides supplementary information about the URL. Title: Generally displayed in the browser tab and in search engine results, the title is a brief description of the page.
Icon: Small icon shown in the browser tab next to the title or in the address bar, also known as a favicon.
Image: The featured image is a specific image associated with the web page, mainly used when content is shared on social networks, messages, or appears in search results.
Author: The page author’s identification can be included in the metadata, especially on sites with multiple contributors.
Description: A concise summary of the page content, usually displayed in search results and when sharing links.
Keywords: Terms or phrases that describe the page content and help improve its indexing in search engines.
Leave as Published and click Save and Close.
After that, you will be able to copy the shortened link by clicking the corresponding button. Additionally, it is also possible to generate a QR Code for the link.
When the lead clicks the shortened link, they will be redirected to your WhatsApp. The service will start automatically as soon as they send the preconfigured message.
CONCLUSION:
Using SprintHub's WhatsApp URL shortener is a practical and strategic solution to optimize communication with leads and customers. With it, you can customize links, track the origin of accesses, and facilitate the start of interactions in an automated way. Additionally, integration with QR Codes expands reach in online and offline campaigns. This tool not only speeds up contact but also provides valuable data to refine strategies and increase efficiency in service.
To learn more about how to track your Leads via WhatsApp, see the article below:
Track sales through WhatsApp automatically with SprintHubLast updated
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