URL Shortener - Strategy to Send Dynamic Links in Message Cadences

Sending dynamic or frequently changed links can be challenging when setting up cadences or message templates. However, with Sprinthub, you can simplify this process using the built-in link shortener and an organized structure for automated messages.

Why send dynamic links?

Links that change monthly, daily, or annually are useful in scenarios such as:

• Payment slips: A specific link for each month's payment slip.

• Events: Invitations or accesses to virtual meetings that change frequently.

• Periodic reports and documents: Such as financial reports or seasonal newsletters.

Strategy Structure in Sprinthub

1. Link Shortener Setup

Sprinthub's shortener allows you to create customized, reusable links that can be updated as needed without changing the base message structure. See how:

1. Go to the Link Shortener.

2. Create a unique link with a meaningful alias. For example:

   • Name: assembly-january.

   • Alias: assembly-canopus.

3. Enter the corresponding original URL, such as the page or file for the current month.

4. Whenever the link is updated (monthly, for example), simply change the original URL without modifying the alias or overall structure.

The following example is based on the WhatsApp API; you can also use it for WhatsApp Web accounts, Instagram, Messenger, email, etc.

2. Creating Message Templates

After creating the shortened link, set up the template in Sprinthub to automate sending. Follow these steps:

1. Go to the Message Templates section and click Create Template.

2. Define:

   • A descriptive name such as monthly-assembly.

   • Category: Choose a relevant category, such as "Marketing" or "Communication."

   • Message body: Include the main text and insert the short URL as a call to action (CTA). For example:

     Hello! This is the link to access your assembly for this month: [Access here](https://.../assembleia-canopus).

3. Save the template to reuse in future cadences.

3. Creating Message Cadences

Cadences allow scheduling automatic message sending at defined periods. See how to apply:

1. In the Cadences, create a specific queue, such as Monthly Payment Slips or Recurring Events.

2. Add the messages configured in the template, adjusting the send dates. For example:

   • 10th of each month: Sending the payment slip link.

   • 1 day before the due date: Reminder with the updated link.

Monitor the queue to ensure the links are correct before sending.

4. Updating Dynamic Links

Thanks to the shortener, any change to the link destination can be made directly in the original URL, without needing to reconfigure templates or cadences. This saves time and maintains communication consistency.

Usage Example

Case: Sending Monthly Payment Slips

1. Shortener:

   • Original URL: Link to the January payment slip.

   • Alias: payment-slip.

2. Template:

   • Message: "Your payment slip is now available! Click the link to access: Payment Slip."

3. Cadence:

   • Send every 10th with a reminder on the 20th.

Case: Invitations to Virtual Assemblies

1. Shortener:

   • Original URL: Link to the virtual meeting.

   • Alias: assembly-canopus.

2. Template:

   • Message: "Access this month's assembly by clicking the link: Join."

3. Cadence:

   • Send 3 days before the event and on the day of the event.

Benefits of the Strategy

• Centralization: Links remain consistent in templates and cadences.

• Flexibility: Update the original URL without modifying the message structure.

• Efficiency: Reduce rework and increase team productivity.

With this strategy, Sprinthub simplifies sending dynamic messages, allowing you to keep your audience well informed and with easy access to the latest content.