URL Shortener: Is it possible to add tracking tags?

Our system offers URL shortening functionality, making it easier to share and track links. A common question is whether it is possible to add tracking tags, such as Google Tag Manager (GTM), directly to shortened links.

What is currently possible?

The URL shortener allows you to create customized short links and track basic click metrics. However, at this time, it is not possible to add scripts or tags directly to the shortener, such as GTM or other JavaScript-based tracking codes.

Why does this happen?

Adding tags like Google Tag Manager generally requires inserting scripts into the page header. Since the shortener redirects directly to the destination URL without loading its own intermediary page, there is no place where the script can be executed.

We are always evolving

We understand the importance of performance marketing and accurate measurement. That is why this feature is already being considered as a possible future improvement to our system.