# URL Shortener: Is it possible to add tracking tags?

Our system offers the functionality to shorten URLs, making link sharing and monitoring easier. A common question is whether it is possible to add tracking tags, such as Google Tag Manager (GTM), directly to shortened links.

#### Currently, what is possible?

The URL shortener allows you to create custom short links and track basic click metrics. However, it is not possible at this time to add scripts or tags directly in the shortener, such as GTM or other JavaScript-based tracking codes.

#### Why does this happen?

Adding tags like Google Tag Manager usually requires inserting scripts in the page header. Because the shortener redirects directly to the destination URL without loading its own intermediate page, there is no place where the script can run.

#### We are always evolving

We understand the importance of performance marketing and accurate measurement. Therefore, this feature is already being considered as a possible future improvement in our system.