Message Templates – Simulate your costs

Conversation rates

When using message templates, it is important to understand how conversation rates work. Each message sent within a session incurs costs that vary according to the market, currency, and conversation category. A conversation is the set of messages exchanged between your company and the customer within a 24-hour period. That is, it does not matter if you send 1 or 10 messages during that interval; they will all be counted within the same billing window.

How does pricing work?

https://business.whatsapp.com/products/platform-pricing?lang=pt_BR

• The price varies according to the customer's country.

• Each conversation is classified into a category (for example: marketing, utility, authentication or service).

• Fees are charged per open conversation and not per individual message.

Benefits of understanding the rates

• Better plan support costs.

• Define more assertive communication strategies.

• Control the use of templates to reduce unnecessary expenses.

Always check Meta/WhatsApp Business's updated price table to know how much will be charged in each market.