Message Templates - WhatsApp API

Creating message templates is a fundamental step to automate and speed up communication with your leads and customers. At SprintHub, this process is simple and intuitive, allowing full customization and the use of dynamic variables for more humanized messages.

Step by Step to Create a Template

1. Access the Templates Menu:

   • Go to System Settings > Message Templates (Meta).

   

   
2. Click “New Template”:

   • Select the platform (WhatsApp API, Instagram or WhatsApp Web).

   
3. Select the Account and Category:

• Choose the message type: Template (pre-approved messages) or Interactive (for greater user interaction).

• Choose the linked WhatsApp account.

• Define the message category:

  • Marketing: For promotions, launches and commercial actions.

  • Utility: For appointment confirmations, order updates, and important information.

  • Authentication: Used to send verification codes (2FA).

  

1. Configure the Message Content:

   • Header: Can be text, image or document.

   • Body: Enter the main content of the message, you can use variables (e.g., {{1}} for the contact's name).

   • Footer (optional): Complementary information or notes.

   
2. Add Buttons:

   • Call-to-Action Buttons:

     • Access the website: Directs the user to an external link.

     • Call: Allows making a direct phone call.

   • Quick Reply Buttons:

     • Custom: Quick replies defined by the company.

     • Unsubscribe from Marketing: Option for the customer to stop receiving marketing messages.

     
3. Preview and Submit for Review:

   • After completing the setup, review the preview and click Submit for review.

   • Wait for Meta's approval to start using the template.

---

Difference between Marketing and Utility Templates

Category	Purpose	Usage Examples
Marketing	Promote products, generate sales and publicize campaigns.	Product launch, special promotions, discount coupons.
Utility	Send important or transactional information.	Appointment confirmation, order update, payment reminders.

Important: Messages of Marketing require the customer's prior consent, while those of Utility are generally part of the transactional relationship.

---

Tips to Increase Delivery Rate and Engagement:

• Use clear calls to action with buttons.

• Personalize your messages with dynamic variables (e.g., customer's name).

• Offer the option to Unsubscribe from Marketing to reduce blocks and maintain a good account reputation.

• Test different content approaches to understand what generates the most interaction.