> For the complete documentation index, see [llms.txt](https://docs.sprinthub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprinthub.com/en/topics/relate/email/email-marketing-use-of-tokens.md).
# Email Marketing - Use of Tokens
In this example, imagine that you want leads to submit a form and receive a personalized marketing email with their name.
Adding Tokens **can be done both in templates and in created emails** **through the builder** in SprintHub.
To do this, follow this tutorial:
* Before we begin, you need to create a form, [**to learn how to create forms in SprintHub click here**](https://docs.sprinthub.com/topicos/converter/formularios/formularios-configuracoes-iniciais/formularios-criacao-de-formularios)
1 - In the main menu, click on **'Relate'** and then on **'Emails'**;
**2 -** Click +New to create a new email template or click Edit to edit an existing template; \
Add a Name, set it to Published to make the email available, and click Open Builder.
**3 - In Dynamics,** click and drag Dynamic Text to where you want to position your text. Double-click to access the text editing area.
**4 - To add the token,** click on the + symbol and choose "(Lead) Name", the token will be added along with the text.
{% hint style="info" %}
You can choose any other field that the lead previously filled out in the form.
{% endhint %}
After finishing, click the arrow to exit, then Close, and Save and Close.
* The next step will be creating the Automation Flow that will trigger the marketing email for the leads who filled out the form
1 - In the main menu, click on **'Relate**' and then in **'Automation Flows'**;
2 - Click on **New** to create a **new Automation Flow**
3 - Define a Name and click on **Open Builder and** **add an action to Send Email to the lead**
{% hint style="warning" %}
Include the email template previously created with the builder in the action block within the Flow. The email type must be **necessarily Marketing Email, otherwise the token will not work.**
{% endhint %}
* Lastly, let's configure the form actions, [to learn more about Form Actions, click here](https://docs.sprinthub.com/topicos/converter/formularios/formularios-configuracoes-iniciais/formularios-criando-acoes)
1 - In the main menu, click on **'Convert**' and then in **'Forms**'
2 - Click on **Edit**
3 - Click on **Actions** and then on **New Action**
4 - Select **Change automation flows and c**place in the field the a **automation responsible for sending the marketing email to the lead, click on** Save and Close.
This way, it will be possible to automatically send personalized emails with the name of the lead who filled out a form.
---
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