# Email Marketing - Use of Tokens

In this example, imagine you want leads to submit a form and receive a personalized marketing email with their name. 

Adding Tokens **can be done both in templates and in emails created** **through the builder** of SprintHub. 

To do this, follow this tutorial: 

* Before we begin, you need to create a form, [**to learn how to create forms in SprintHub click here**](https://docs.sprinthub.com/topicos/converter/formularios/formularios-configuracoes-iniciais/formularios-criacao-de-formularios)

1 - In the main menu, click on **'Relate'** and then on **'Emails'**;

<figure><img src="/files/9c13b7591a88a561c471e0bd5a1555195c1c2aa3" alt=""><figcaption></figcaption></figure>

**2 -** Click +New to create a new email template or click Edit to edit an existing template; \
Add a Name, leave Published to make the email available, and click Open Builder.

<figure><img src="/files/7f08d7deda805f79ffd3c2caa4334a54211415e3" alt=""><figcaption></figcaption></figure>

&#x20;**3 - In Dynamics,** click and drag Dynamic Text to where you want to position your text. Double-click to access the text editing area.

<figure><img src="/files/042e5e9367939418d7da058e39953ab627d00140" alt=""><figcaption></figcaption></figure>

**4 - To add the token,** click the + symbol and choose "(Lead) Name", the token will be added alongside the text.&#x20;

{% hint style="info" %}
You can choose any other field that the lead previously filled out in the form.
{% endhint %}

After finishing, click the arrow to exit, then Close, and Save and Close.

<figure><img src="/files/a53c06cfca107a5704d9601af06a0b5e240b97e3" alt=""><figcaption></figcaption></figure>

* The next step will be creating the Automation Flow that will trigger the marketing email to the leads who completed the form

1 - In the main menu, click on **'Relate**' and then in **'Automation Flows'**;

2 - Click on **New** to create a **new Automation Flow**

3 - Define a Name and click **Open Builder and** **add an action to Send Email to the lead**

<figure><img src="/files/fa6cb6fadeba62a0eb74699056608968a21f22c7" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
Include the email template previously created with the builder in the action block within the Flow. The email type must be <mark style="color:red;">**necessarily Marketing Email, otherwise the token will not work.**</mark>
{% endhint %}

* Finally, let's configure the form actions, [to learn more about Form Actions, click here](https://docs.sprinthub.com/topicos/converter/formularios/formularios-configuracoes-iniciais/formularios-criando-acoes)

1 - In the main menu, click on **'Convert**' and then in **'Forms**'

2 - Click on **Edit**

3 - Click on **Actions** and then **New Action**

4 - Select **Change automation flows and p**lace in the field the **automation responsible for sending the marketing email to the lead, click** Save and Close.

<figure><img src="/files/71243bc2a848df7738b6473240eb5f069ee18298" alt=""><figcaption></figcaption></figure>

This way, it will be possible to automatically send personalized emails with the name of the lead who filled out a form.


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