Email Marketing - Analyzing data

It is important to analyze email marketing data to assess campaign performance, understand recipients' engagement and identify areas for improvement.

To analyze the data of your email marketing, follow the step-by-step below:

Open your email marketing by clicking on the main menu, Relate and then Emails.

When you open your Emails tab, you will see important data, such as Email name, category, emails sent and opened, as well as the creation date and status.

Hover over the eye icon 👁️ to view the content of the created email.

It is worth noting that the email open metric can generate false positives, since some email clients automatically open messages, which may not necessarily reflect the recipient's interest.

To view the data of the email, click on the name of the desired email;

Note the information;

• Recent activity: Recent activities on the email, for example, who created it or if the email was edited and by whom it was edited.

• Send test: Click the button to send tests of the email before sending to the final recipient.

• Statistics: In the queue: Messages that are queued to be sent. Sent: Messages that have been sent. Unique opens: Total emails that were opened for the first time. Total opens: Total emails that were opened, including repeated opens. Clicks: Total number of clicks made on links in the sent emails. Unsubscribes: Total number of unsubscribes made through the sent emails. Failures: Emails that failed at the time of sending. Bounces: Emails that were sent but could not be received by the recipient. Complaints: Emails that were reported by the recipient, for example spam, malware, etc.

Finally, just below the statistics you can see the leads who had some interaction with the Email;

Filtering Leads by Statistics

Sending statistics allow you to track the performance of email campaigns by analyzing leads' interaction with the messages sent. Below are the definitions of each category:

• Sent: Leads to whom the email was successfully sent.

• Failures: Leads where the email sending failed.

• Opens: Leads who opened the email at least once.

• Clicks: Leads who clicked one or more links contained in the email.

• Bounces: Leads who failed to receive the email.

• Hard Bounces: Leads who definitively failed to receive the email, usually due to invalid or non-existent email addresses.

• Soft Bounces: Leads who temporarily failed to receive the email, which may be due to a full inbox or temporary issues on the destination server.

• Complaints: Leads who reported the email as spam.

• Unsubscribes: Leads who chose not to receive emails anymore.

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❌ DO NOT CONTACT BY EMAIL

When cases of Hard Bounce, complaints or unsubscribe requests are identified after sending the Email Marketing, the system itself marks the lead so that they do not receive future communications.

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CONCLUSION:

Sending emails through SprintHub offers a number of benefits that enhance communication and lead management. The platform provides a practical and efficient way to create, customize and send bulk emails, with advanced segmentation features and real-time monitoring. In addition, the ability to filter leads by different types of statistics allows for a more assertive approach, ensuring higher conversion and engagement rates. With these tools, it is possible to optimize campaigns, improve the customer experience and strategically drive business results.