# Email Marketing - Analyzing data

<figure><img src="/files/d2afbf720dc8257f8f6117eb3a240ef3217de487" alt="" width="563"><figcaption></figcaption></figure>

To analyze the data of your email marketing, follow the step-by-step below:

Open your email marketing by clicking on the main menu, **Relate** and then **Emails**.

<figure><img src="/files/21d7368565b19490897028ada8c016fed63fa73e" alt=""><figcaption></figcaption></figure>

When you open your Emails tab, you will see important data, such as Email name, category, emails sent and opened, as well as the creation date and status.&#x20;

<figure><img src="/files/67f602c2bd1c17017f42c94e48ee07b6910cd5d3" alt=""><figcaption></figcaption></figure>

Hover over the eye icon 👁️ to **view** the **content** of the created email.

<figure><img src="/files/5735f0e1d5a805586847fc3c63654975400a1762" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %} <mark style="color:orange;">It is worth noting that the email open metric can generate false positives, since some email clients automatically open messages, which may not necessarily reflect the recipient's interest.</mark>
{% endhint %}

To view the **data** of the email, click on the **name** of the desired email;

<figure><img src="/files/0341a97e530b58f52fa043483f2302d2c12fa9b9" alt=""><figcaption></figcaption></figure>

Note the **information**;

<figure><img src="/files/89cf5e49a0f85ae22433ae52b4aaa42d3f81114d" alt=""><figcaption></figcaption></figure>

* **Recent activity**: Recent activities on the email, for example, who created it or if the email was edited and by whom it was edited.&#x20;
* **Send test**: Click the button to send tests of the email before sending to the final recipient.&#x20;
* **Statistics**: \ <mark style="color:purple;">In the queue:</mark> Messages that are queued to be sent.\ <mark style="color:purple;">Sent</mark>: Messages that have been sent.\ <mark style="color:purple;">Unique opens</mark>: Total emails that were opened for the first time.\ <mark style="color:purple;">Total opens</mark>: Total emails that were opened, including repeated opens.\ <mark style="color:purple;">Clicks</mark>: Total number of clicks made on links in the sent emails.\ <mark style="color:purple;">Unsubscribes</mark>: Total number of unsubscribes made through the sent emails.\ <mark style="color:purple;">Failures</mark>: Emails that failed at the time of sending.\ <mark style="color:purple;">Bounces</mark>: Emails that were sent but could not be received by the recipient.\ <mark style="color:purple;">Complaints</mark>: Emails that were reported by the recipient, for example spam, malware, etc.

Finally, just below the statistics you can see the leads who had some interaction with the Email;

<figure><img src="/files/a58e347518439f1035d47ae8b30abb421f93f164" alt=""><figcaption></figcaption></figure>

### Filtering Leads by Statistics

Sending statistics allow you to track the performance of email campaigns by analyzing leads' interaction with the messages sent. Below are the definitions of each category:

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfsVwr8DeDDsXfySvHWcGG_6FKGQ2vhHbzjpX6QPbpLtWyC75F4MPwyaHpqfyCAZMwoS1B11eQ0DtOMqVH-J3FHI_NUc99xQhk8j32vwtdqRKdZBLB7-VCLvFgNaA_CdonLct75?key=b3lABLmD9Bt-u8t9AxYZxf_f" alt=""><figcaption></figcaption></figure>

* **Sent:** Leads to whom the email was successfully sent.
* **Failures:** Leads where the email sending failed.
* **Opens:** Leads who opened the email at least once.
* **Clicks:** Leads who clicked one or more links contained in the email.
* **Bounces:** Leads who failed to receive the email.
* **Hard Bounces:** Leads who definitively failed to receive the email, usually due to invalid or non-existent email addresses.
* **Soft Bounces:** Leads who temporarily failed to receive the email, which may be due to a full inbox or temporary issues on the destination server.
* **Complaints:** Leads who reported the email as spam.
* **Unsubscribes:** Leads who chose not to receive emails anymore.

***

:x: **DO NOT CONTACT BY EMAIL**

When cases of Hard Bounce, complaints or unsubscribe requests are identified after sending the Email Marketing, the system itself marks the lead so that they do not receive future communications.

<figure><img src="/files/ce2eb57f3d810e039c8078e37d32a5ae462da558" alt=""><figcaption></figcaption></figure>

***

**CONCLUSION:**&#x20;

Sending emails through SprintHub offers a number of benefits that enhance communication and lead management. The platform provides a practical and efficient way to create, customize and send bulk emails, with advanced segmentation features and real-time monitoring. In addition, the ability to filter leads by different types of statistics allows for a more assertive approach, ensuring higher conversion and engagement rates. With these tools, it is possible to optimize campaigns, improve the customer experience and strategically drive business results.


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