Email Marketing

Email marketing is a digital marketing strategy that involves sending emails to promote products, services, or relationships with leads and customers, aiming for engagement and sales.

To create your Email Marketing in SprintHub, click Relate > Emails;

Then, click "New".

You will configure your Email however you prefer;

Set a Internal Name to easily identify your email in the system, enter the Subject and add the Segments you want.

Segments: You will select the segment to which the email will be sent.

It is important to remember that the Email will not be sent automatically as soon as you create it. You must trigger its sending manually.

Configure the tracking of your email marketing and enable the Meta conversions API if you prefer.

Advanced;

1- Sender name of the email. If left blank the system default will be used.

2- Sender address of the email. If left blank the system default will be used.

3- Email address to which the lead's reply will be sent. Leave blank if you want to use the same address as the sender.

4- For each email sent to a lead, a blind carbon copy of it will be sent to this address.

5- If the lead has a person responsible, it will make the sender's details (name and address) be the responsible person's details.

6- Attached files cannot be tracked.

After finishing the configuration of your email click 'Open Builder'.

You can create and customize your email marketing however you wish, we provide a full builder with many tools.

Be careful to avoid leaving blank spaces.

After creating your email marketing, on the main page, you can monitor the performance of your emails, seeing how many were sent, how many were opened and what their status is, in addition to being able to send test email;

To send a test email, click on the email you want to send;

Then click 'Send test';

Enter the address you want to send the email to and click 'Send';

When sending the test email, some functions may not work like tokens, images and so on, however when sending the email effectively, they will go to the lead correctly. This functionality is to confirm the protocol that the email is reaching the inbox or spam folder.

After that, you will be able to see the statistics of the email by clicking on it;

You will have access to the Recent Activities, Statistics with charts, and the contacts who opened your email.

See a simple example of the email marketing builder;

To send your Email Marketing, you can use the "Message Queue" and "Automation Flows" functions. These tools allow you to optimize your campaigns effectively.

Message Queue

• Description: Allows scheduling the sending of mass emails to your segment all at once.

• When to use: Ideal for one-time campaigns, such as promotions or announcements, with the option to schedule date and time of sending.

Automation Flows

• Description: Consists of a sequence of emails sent automatically based on users' actions or behaviors.

• When to use: Perfect for lead nurturing, reengagement and onboarding. For example, you can set up a series of emails that will be sent when a user subscribes to your list.

By combining these two functions, you can maximize the impact of your Email Marketing strategies.

For more information, consult the articles below:

SegmentsMessage QueueAutomation Flow - Creating Marketing Automation for Email and WhatsApp Cadence