7-day Window - Instagram
If you use Sprinthub to manage interactions via Instagram, it is essential to understand how the 7-day window works and its implications for keeping communication active with your leads. Here, we explain this process clearly and objectively and how to optimize it to avoid losing interaction opportunities.
What is Instagram's 7-Day Window?
The 7-Day Window is a rule defined by Instagram for message exchanges between businesses and customers. This time limit regulates when and how you can respond to a lead.
How Does It Work in Practice?
Lead's first message: As soon as a lead gets in touch, you have 24 hours to respond.
Reply within 24 hours: If you reply within this period, the service window automatically extends to 7 days.
Window closure: If 7 days pass without a new interaction, the conversation is closed and cannot be reopened by a template or active message from the company.
Restarting the service: The lead will need to send a new message for the conversation to be reopened.
Strategies to Keep the Conversation Active
To avoid losing contact with a potential customer, some best practices can be adopted:
Respond quickly! Whenever a lead sends a message, prioritize replying within the first 24 hours.
Encourage the conversation to continue. Use open-ended questions or additional information to keep the interaction active.
Plan message sequences to interact with the lead throughout the 7 days.
Create incentives for the lead to send a new message in case contact was lost after the 7-day window.
What Is Not Possible?
Reopening a conversation after 7 days without the lead sending a new message.
Starting a conversation with a lead proactively (only they can open the contact first).
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