Tracked Files - Problems with Clicks on WhatsApp

This article addresses the reason behind this problem and offers practical solutions to ensure your tracked links are delivered effectively.

The use of tracked links to share files and information is a common practice for many companies that wish to monitor users' access and interaction with their content. However, some clients have reported difficulties when sending these links via WhatsApp, where the links do not appear clickable in the first message sent.

Many WhatsApp users have encountered the frustration of sending a tracked link only to discover that it does not appear clickable to the recipient. This problem occurs mainly when the link is sent in the first message of a new conversation. The reason for this lies in WhatsApp's security policies, which implement measures to prevent spam and protect their users.

WhatsApp Security Policy

To prevent unwanted messages from flooding users' inboxes, WhatsApp employs various security techniques, one of which is not allowing links to be clickable in the first message sent in a new conversation. This measure aims to make it harder for spammers to spread malicious links and to increase user safety.

Practical solutions without modifying automations

Although this security policy can be beneficial for protecting users, it can also pose a challenge for those who need to send tracked links. Here are some practical solutions to work around this problem:

  1. Send a Welcome Message First: Before sending the tracked link, send a simple text message to start the conversation. Something like "Hello, how are you?" or "Hello, I would like to share an important link with you." After the recipient views this message, you can send the tracked link, which should appear as clickable.

  2. Ask the Recipient to Save Your Number: If you are a known contact saved in the recipient's contact list, the chances of your links being considered safe increase. Ask the recipient to save your number before sending the tracked link.

  3. Follow up with an Image or File: Sending an image or a file along with the link can help ensure it is displayed correctly. WhatsApp tends to consider messages with multimedia less suspicious.

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