Attending in-person events is an excellent opportunity to generate new leads and strengthen relationships with potential customers. However, ensuring that the data collected during the event is well utilized in the sales funnel requires organization and automation. With that in mind, this article will show you how to automate the lead capture and qualification process using SprintHub's native form during an event.
Here, we will teach you how to configure specific actions in the form to identify when a sale is made on-site, using a custom field that, when checked, triggers an automation in the CRM.
This approach ensures that the most qualified contacts receive the ideal treatment, optimizing the sales team's work and increasing the chances of conversion.
