# Forms - How to Create Opportunities for Different Owners At events, lead capture is a crucial step for sales success. When multiple salespeople fill out forms with new contacts, it is essential that these opportunities are recorded correctly and assigned to the person responsible for the submission, avoiding confusion and rework. In this tutorial, you will learn how to set up an automation that ensures each created opportunity is automatically linked to the salesperson who completed the form. For this, we will use a UTM Tag, which will allow identifying the origin of the submission and correctly associating each lead with its owner. Check out the step-by-step guide and optimize your sales process! {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.sprinthub.com/en/topics/convert/forms/forms-tutorial-videos/forms-how-to-create-opportunities-for-different-owners.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.