In this article, we will explain how to use the test conversion button in the Meta (Facebook) Pixel within the platform, as well as how to configure the Pixel and the Conversion API correctly.
Accessing Settings
On the platform home screen, click the gear icon in the top right corner to access System Settings. Then go to the Meta (Facebook) Pixel tab.
On this screen, you will find configuration options related to both the Meta Pixel and the Conversions API.
Configuring the Pixel and the Conversions API
You can enable tracking using the Meta Pixel easily:
Pixel ID: fill in this field to automatically add a pixel to your landing pages (when the feature is enabled).
Conversions API Token: fill in this field along with the Pixel ID to activate the Conversions API on your landing pages.
Test Code: use this field to send test events to the Conversions API. After filling it in, just click "Send Test Event".
This feature allows you to validate whether conversions are being sent correctly to Meta.
Global Events
You can enable or disable the global events that will be sent automatically to the Conversions API. These events are:
Lead created
CRM lead won
CRM lead lost
Score modified
This ensures that important actions in your sales funnel are tracked correctly by the Meta Pixel.
Questions?
If you still have questions, we have a complete article that teaches the step-by-step process, from creating the Pixel to configuring the Conversions API. In addition, this material shows practical examples and tests performed:
