Message Templates - how to create and send for approval within SprintHub

What are Meta Business Message Templates?

Message templates in Meta Business are pre-formatted messages that can be sent automatically or manually to customers. They are especially useful for quick responses to common inquiries, status updates, reminders, and other types of frequent communication.

Benefits

1. Efficiency: Reduces the time required to answer frequently asked questions.

2. Consistency: Ensures that all sent messages are consistent and professional.

3. Personalization: Templates can be personalized with specific customer data for a more personal approach.

4. Automation: Allows automation of responses to certain actions or events.

It is necessary to have the WhatsApp API and the Growth plan to use the message template.

Step by step

Step 1: Access the Sprinthub dashboard

Within the system settings, in the last field is the message template

Step 2: home screen

Where all your messages that have already been approved or are still awaiting approval will be. let's create a "new template"

Step 3: New template configuration

After clicking to create the new template, you will need to define the following fields:

First name: Define a name for the template to help identify it easily.

Spaces, uppercase letters, accents or special characters (except _) are not allowed.

Language: Select which language the message will be in.

Category: we have the following options:

• Marketing: for offers and promotions.

• Service: questions and troubleshooting.

• Authentication: confirm users' identity.

Remember that the category must be correct for Meta's approval.

Header: Create a header for the message. It can include, for example, the company or organization name, the order number, or any other relevant information to contextualize the communication. Besides Text format, the header can also be in video or image format.

Be aware of the allowed sizes for video and image.

Step 4: Message body

Variables : Are placeholders for dynamic information that will be filled with specific data when the message is sent. These variables allow personalizing the message for each recipient, making it more relevant and specific. For example, in an email template, a variable can be used to automatically insert the recipient's name, or any other information unique to each individual.

To include a variable in the message body, click the icon below and choose the data you want to add.

By clicking on "Variables", you can view the variables that have been added by you.

Footer: Type the footer message as you prefer. The footer is an area that complements the main content of the message, often including final greetings, the company's contact information, useful links, or any other relevant content to close the communication.

Actions: Select the desired action. Among them, "Call to action", "Quick reply", or "List message". Actions determine how the system responds to user interactions to provide a personalized and interactive experience.

If you choose list or product, only the text header will be sent.

• Call to action

• Quick reply

• List messages

Create your list of items you want to send in the message template.

Click on "Configure list".

Immediately after, configure your list the way you prefer.

Next to the area where you create your message template, there is the preview mode, where you can see exactly how your template will look on WhatsApp.

Step 5: Quick replies and Call to action

You can also configure buttons in your template, one as a quick reply and the other as a call to action.

• Quick reply: Where if the customer clicks the button, it will send back to you what they want (example: "I want to access the website").

• Call to action: Where they will be directed to the website when they click the button

Step 6: Save and wait for Template approval

After configuring the template, save it and, if necessary, submit it for approval. Meta Business requires certain types of messages to be approved before being used to ensure compliance with policies.

For a Meta message template to be approved, it is necessary:

1. Relevance and Clarity

2. Appropriate Content

3. Compliance with Privacy Policies

4. Correct Structure and Formatting

Templates de Mensagens - Qual é o prazo médio para a aprovação de um template? | SprintHub - Base de Conhecimentodocs.sprinthub.com

Another way to start creating the template

Start by accessing your SAC 360°. Open a support ticket made through an official WhatsApp API , which is represented by the official green WhatsApp icon.

Then, in the support session's side menu, click on the Meta icon;

By clicking, you will be directed to the window that displays the templates you have created. Click on New template;

Conclusion

Creating and using message templates in Meta Business, especially when integrated with SprintHub, can transform how you communicate with your customers. This not only improves efficiency and consistency but also ensures a more personalized and professional experience. Follow the steps mentioned in this article to start using message templates and take your customer communication to the next level. If you need assistance, the SprintHub support team is always available to help.