Meta Ads Form - Error sending leads through the Facebook form

If you encounter the error below during tests in Meta (Click here to test), follow this step-by-step guide to integrate your Facebook forms with Sprinthub.

• In this example, we show that the permissions to access Facebook leads are configured for your CRM. Make sure Sprinthub's CRM settings are properly aligned with your Facebook settings to ensure your form works. This step is essential for a smooth integration and to optimize the efficiency of capturing leads on Facebook.

Follow this step-by-step guide to ensure your forms integrated with Facebook work

To assign lead access permissions to CRM systems:

If you use your own CRM, after receiving the real-time update about the new lead, the CRM will use a user access token (UAT) or a Page access token (PAT) to fetch the lead data from Facebook. If the people who will manage the UAT or PAT do not have lead access permission, this will not work. To avoid issues, the people who manage the UAT or PAT must appear in the People section of the Lead Access Manager.

CRM lead access permission controls whether Facebook can send a notification about the existence of a new lead to that CRM. The CRM system needs to be connected to Facebook before appearing in this list. If you grant lead access to a CRM, that system will receive lead updates sent by Facebook. The Page admin who granted the permissions must continue to have access permission. Otherwise, the CRM will not collect the data.

Access the Meta Business Suite.

Click the dropdown menu in the top left corner and choose your business account and Click Settings in the bottom left corner.

In the left menu, click Integrations and then Lead Access.

Click Assign CRMs. You will see a list of CRM systems that have been integrated with your Facebook Page.

Check the circle next to the CRM systems you want to grant access to and click Assign. The CRM systems you selected will now have access to your lead information.