# Tracking - UTM Tag

## Introduction

When a customer accesses your external page with the [tracking script](/en/topics/settings/tracking.md) from Sprinthub, or a [landing page](/en/topics/attract/landing-page.md) native to the platform, UTM tags will be recorded in the contact data.

Contacts tracked or identified — whether via shortened URL, form or webhook with the [Sprinthub identifier](/en/topics/analyze/integrated-webhooks/integrated-webhooks-common-questions/integrated-webhooks-advanced-tracking-identifying-anonymous-leads.md) — will have the UTMs saved at the moment they access the page.

With the recording of these tags, it is possible to improve monitoring of your online campaign performance by identifying the traffic source. You can filter contacts or create a dynamic segment, for example, for contacts from just one specific source.

{% hint style="info" %}
**utm\_source**: identifies the traffic source (website, newsletter, ad etc.);\
**utm\_medium**: indicates the campaign medium (social, CPC, email, banner);\
**utm\_campaign**: campaign name, promotion or specific action;\
**utm\_term**: keywords from paid searches (Google Ads);\
**utm\_content**: differentiates variations of the same ad or link, useful for A/B testing.
{% endhint %}

<div data-full-width="false"><figure><img src="/files/94ae8dc25ce11edeb87c4701263eee1ef8ea28f3" alt=""><figcaption></figcaption></figure></div>

## Checking UTM Tags on a contact

When accessing a contact within Sprinthub, it is possible to check the list of all UTMs in the **UTM Tags.**&#x20;

UTM tags will be saved automatically, but only for contacts who are already identified and tracked when they access pages or shortened URLs with these parameters.

<figure><img src="/files/2014ff17a26961496f7b296b33739275b9a7c93e" alt=""><figcaption></figcaption></figure>


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