# AI Landing Pages - SEO: What It Is, How It Works, and Why It Is Essential for Your Site

The **SEO (Search Engine Optimization)** is the set of strategies used to improve a website's ranking in search engines like Google. The better the optimization, the greater the chances of attracting qualified visitors and increasing conversions.\
\
A good SEO strategy ranges from keyword selection to the correct use of tags that help search engines understand your page's content.

### Main SEO Tags

The SEO Manager makes this process easier, allowing you to configure essential information. See the main ones:

#### 1. **Title (Page Title)**

The title is the most important tag of a page. It appears:

* On the browser tab
* As the main link in search results

👉 A good title should be **short, to the point, and include the main keyword**.

Example:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2Fm88F4qVPnyeZvgPaEeJR%2Fimage.png?alt=media&#x26;token=d0b0e421-884a-4b12-8169-13d0e1c95974" alt=""><figcaption></figcaption></figure>

***

#### 2. Icon (Icon)

Defines the icon (favicon) that appears on the browser tab next to the page title. Helps with brand identification.

👉Example:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FKzCsLveAwUOwTU87hkYV%2Fimage.png?alt=media&#x26;token=825e3d06-e785-44e7-9aba-de8f2c7084d4" alt=""><figcaption></figcaption></figure>

***

3\. **Description (Page Description)**

The description appears right below the title in search results.\
It should function as a **compelling summary**, encouraging the click (CTR).

Tips:

* Use between **120 and 160 characters**
* Include keywords
* Be clear about what the user will find

👉Example:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FVHLPgDshH7wB9vhSNMts%2Fimage.png?alt=media&#x26;token=77fd7e6b-9ad0-4c55-9176-40dd756d54b9" alt=""><figcaption></figcaption></figure>

***

4\. **Robots**

The **Robots** tag controls how search engines interact with your page.\
With it, you can indicate whether you want the content to be:

* Indexed (appear on Google)
* Followed (that links are crawled)

👉 Example configuration:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FYMB3xigFrlBLSmEyA60I%2Fimage.png?alt=media&#x26;token=5c66cbcc-f882-4c96-9813-2df9fca1e044" alt=""><figcaption></figcaption></figure>

***

5\. **Canonical**

The **Canonical** tells Google which URL is the official one for a page.\
This prevents **duplicate content**, very common on sites with multiple versions of the same page.

👉 Example:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2Fu0ZTpILKT6phY4d6xYDS%2Fimage.png?alt=media&#x26;token=78368709-5883-42cb-9217-e0add0cd93bd" alt=""><figcaption></figcaption></figure>

***

6\. Viewport

Ensures your page is displayed correctly on mobile devices. An indirect ranking factor, but fundamental for user experience.

👉 Example:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2F70ZGjFVPzwKEsNPrDS52%2Fimage.png?alt=media&#x26;token=1a5a55e0-cd1e-4a87-9c79-4984407fb67a" alt=""><figcaption></figcaption></figure>

***

**7. Open Graph Title**\
The title that appears when the page is shared on social networks like Facebook and LinkedIn.

👉 Example configuration:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FGOAQuZ4aHh63hq51CLDC%2Fimage.png?alt=media&#x26;token=b19e15bb-dbc2-4505-b895-690855a2edab" alt=""><figcaption></figcaption></figure>

***

**8. Open Graph Description**\
Descriptive text that appears below the title when the page is shared on social networks. It should be engaging to increase clicks.

👉 Example configuration:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FNOFcPzV286nWg3R4GNKJ%2Fimage.png?alt=media&#x26;token=d645b6b8-dad5-4179-8557-7c730978a420" alt=""><figcaption></figcaption></figure>

***

**9. Open Graph Image**\
Image that appears on the social sharing card. It is recommended to use images of 1200x630px for better quality.

👉 Example configuration:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FojVL7t5H7DRihHfb2LLS%2Fimage.png?alt=media&#x26;token=ca8f9e4b-3112-49b1-abce-2e8178e925e6" alt=""><figcaption></figcaption></figure>

### Why is SEO Important?

* **More visibility:** being in the top positions increases visits.
* **Authority:** improves brand credibility.
* **Organic results:** generates traffic without relying solely on paid ads.
* **User experience:** optimized pages are faster and more relevant.

***

### Conclusion

SEO is indispensable for any digital strategy. Correctly using the **Title, Description, Robots and Canonical tags** is an essential step to ensure your site is well interpreted by search engines and has a better chance of attracting qualified visitors.

**Final tip:** review and optimize your pages regularly. SEO is not a one-time process, but rather continuous.