AI Landing Pages - SEO: What it is, How it Works and Why it is Essential for your Site

The SEO (Search Engine Optimization) is the set of strategies used to improve a website's ranking in search engines like Google. The better the optimization, the greater the chances of attracting qualified visitors and increasing conversions. A good SEO strategy ranges from keyword selection to the correct use of tags that help search engines understand your page's content.

Main SEO Tags

The SEO Manager makes this process easier, allowing you to configure essential information. See the main ones:

1. Title (Page Title)

The title is the most important tag of a page. It appears:

• On the browser tab

• As the main link in search results

👉 A good title should be short, to the point, and include the main keyword.

Example:

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2. Icon (Icon)

Defines the icon (favicon) that appears on the browser tab next to the page title. Helps with brand identification.

👉Example:

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3. Description (Page Description)

The description appears right below the title in search results. It should function as a compelling summary, encouraging the click (CTR).

Tips:

• Use between 120 and 160 characters

• Include keywords

• Be clear about what the user will find

👉Example:

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4. Robots

The Robots tag controls how search engines interact with your page. With it, you can indicate whether you want the content to be:

• Indexed (appear on Google)

• Followed (that links are crawled)

👉 Example configuration:

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5. Canonical

The Canonical tells Google which URL is the official one for a page. This prevents duplicate content, very common on sites with multiple versions of the same page.

👉 Example:

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6. Viewport

Ensures your page is displayed correctly on mobile devices. An indirect ranking factor, but fundamental for user experience.

👉 Example:

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7. Open Graph Title The title that appears when the page is shared on social networks like Facebook and LinkedIn.

👉 Example configuration:

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8. Open Graph Description Descriptive text that appears below the title when the page is shared on social networks. It should be engaging to increase clicks.

👉 Example configuration:

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9. Open Graph Image Image that appears on the social sharing card. It is recommended to use images of 1200x630px for better quality.

👉 Example configuration:

Why is SEO Important?

• More visibility: being in the top positions increases visits.

• Authority: improves brand credibility.

• Organic results: generates traffic without relying solely on paid ads.

• User experience: optimized pages are faster and more relevant.

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Conclusion

SEO is indispensable for any digital strategy. Correctly using the Title, Description, Robots and Canonical tags is an essential step to ensure your site is well interpreted by search engines and has a better chance of attracting qualified visitors.

Final tip: review and optimize your pages regularly. SEO is not a one-time process, but rather continuous.