# Tracking - How to make tracking stay on the same lead?

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### Introduction

Lead tracking is essential to understand the behavior of your potential customers and optimize your marketing strategies. However, ensuring that the tracking remains associated with the same lead can be a challenge, especially when the lead uses different devices to access your landing pages and forms.&#x20;

### Solutions to keep Tracking on the same Lead

**1. Ask the user to access from the same device**

One of the most effective ways to ensure consistent tracking is to ask the lead to access from the same device; you can then associate all interactions with the same lead.

**2. Tracking via UTM**

Add UTM parameters to the URLs you send in email marketing campaigns or other communications. These parameters can help identify the lead when they click a link, regardless of the device.

{% embed url="<https://docs.sprinthub.com/topicos/configuracoes/tag-utm>" %}

**3. Resolve conflicts automatically**

You can configure areas of the system so that conflict resolution is done automatically; one example is in forms:

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