# Segments - Creating according to the Lead's Birth Date

## In SprintHub, it is possible to segment Leads based on date of birth (including day, month, and year). This segmentation can be used in various automations and also as a custom audience in your ad account.

1. **Create the Segment:**

* Go to your Segment via “Find Services”. Or just type the name, and the feature appears.
* To create, click “+ New”.

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXc-W5lZ_hFVOPS3GBB8Msel4AJE3h_eK-yxrgZcbQx4bNKjKI8mm-9lJSXaGVq-XhfNkKvvjIyyDDYHo-jAAjYC7IOyoTIsBvKhXzN0aJ1gngp1M7uBbqd9L-lQmMiCO03YbfeoVn8gmWuZEWSnGS_Coc3I?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcqAtK3KH78AT7uCdnX-QHp-OvwlaDlUiMFf_qxW4_agWlSErRwHaUS19BMGy1i_4Gg1YQGkbDavQFfH7zqRKrtsL3CbaOFlGIwbRjdO69iK_18UOUodXq-lJZ3tfEWtskxlsAr4UOcUNzRA2LsO4n63teJ?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

2. **Configure and Create:**

* **Information:** Configure.
* **Enter a Name:** Give a descriptive name to your segment
* **Enter an alias:** Shortening of your segment name.
* **Category:** Choose one of your preference. This is optional
* **Custom Audience:** If you want one created for your already integrated ad account, leave the option set to “YES”.
* **Filters:** Configure

> Here it will indicate which Lead will be included according to the chosen filter(s).

* If you wish to **already remove the Leads** that do not meet the Segment filter, leave the option with “YES” enabled.
* Choose the filters of your preference.

> In this example, the “day/month/year of the field” was used. There are many filter options here; check which best suits you.&#x20;

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXdWqlUJrEHo_nYzQNIbXBuJ6bThk1dlPm00rl6-nmjyZMdEyT3RDtHhdY8s5IRuVe_mhiz3r_AUJTVxZI6PfdpNE19zLr4xcWyO6EpGMJuUhFgk5RKCFwjh6JrYeMQdyRkCXzgXoLbjJr-xSZL7Ed5QISAN?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXepOtSMKm9QyZEBPvHSqJ5x7YpO6UH32Cjd0GUc8fbMcywElNNKK_RvLrPQyDy2FAKnyJIxyMfTN0Cga1MFD3hjtt_3VAI8TZrMNdUQ0IoUWKW7sSShgcPaaQrIbNdV_qRsEEROXGym5t_YAW2qx1txqK0f?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXdkD5punVgVO2QSd5iujYwCj3VCxQme5UNY5qslcR0DwZ_U7426a14rrL8-03Iy6S4d-ChS_vn2L2IfU8NhV1X1v9gP06uInreU4W7yrxULDnav8m0tuNo0vNTINRZBsqNgtK8ZmjxElH_roKZI52GPOhdj?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

3. **Save:**

After making the necessary changes. Save your segment.&#x20;

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXedxwBQ3m9QZWiWRfn05_jK5SAhFJap1aQNCIOlVcEGmDJ4MiI_PNXK-3Pod06U-9O3KXtoaGez7fkUgBhOY5rzzliyGhNu7iPZDN4861PHCki2RkptJP4Yn5SNfTal-uABDupnNSbjbgjmYdG4b5bg66Yj?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

Leads that meet the filter will start participating in the segment immediately.

<figure><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfWW48hOgSQSpMQcw1q9InL55GYSgdz4TxoGWN1RQAI49jjXydXx1sFeO0MBnDTLtU_xud3b_D_qNve-JKwWCKPxfnnRDz898N2Ozil1B9bZ3fxEtvs_9eX_si87ZMhhHE3U2eC3KwxnMeGeblegqXp2fk?key=DUpobKNwIH0N_B3E8ipTzQ" alt=""><figcaption></figcaption></figure>

*And that's it, you can now use your Segment in other system functions!*


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