Segments - Creating according to Lead Birth Date

In SprintHub, it is possible to segment Leads based on their date of birth (including day, month, and year). This segmentation can be used in various automations and also as a custom audience in your ad account.

1. Create the Segment:

• Go to your Segment via “Find Services”. Or just type the name, and the function appears.

• To create, click “+ New”.

1. Configure and Create:

• Information: Configure.

• Enter a Name: Give your segment a descriptive name

• Enter an alias: Shortening of your segment name.

• Category: Choose one you prefer. This is optional

• Custom Audience: If you want one to be created for your already integrated ad account, leave the option with “YES” enabled.

• Filters: Configure

Here will be the indication of which Lead will participate according to the chosen filter(s).

• If you wish to already remove the Leads that do not meet the Segment filter, keep the option with “YES” enabled.

• Choose the filters you prefer.

In this example, the “day/month/year of the field” was used. There are many filter options here; check which one best suits you.

1. Save:

Once the necessary changes have been made. Save your segment.

The Leads that meet the filter will already start participating in the segment.

And that's it, you can now use your Segment in other system functions!