Message Templates - What are the reasons that lead to a template being rejected?

Template rejection can occur for several reasons, including:

• The message template contains content that violates WhatsApp's Commerce Policy: when you promote the sale of goods and services, all media and messages related to your products are considered transactions. This includes descriptions, prices, fees, taxes, and/or required legal disclosures. Transactions must comply with the WhatsApp Commerce Policy.

• The message template contains content that violates the WhatsApp Business Policy: do not request sensitive user identifiers. For example, do not ask customers to share full individual credit or debit card numbers, financial account numbers, national identification numbers, or other confidential information. This includes not requesting documents from users that may contain sensitive identifiers. Requesting partial identifiers (for example, the last 4 digits of the CPF) is acceptable.

• The content is potentially abusive or threatening. For example, threatening the customer with legal action or public embarrassment

• The message template is a duplicate of an existing one. If a template is submitted with the same text as an existing one in the body and footer, the duplicate will be rejected.