Email Marketing - Ways to Send

There are different ways to send your marketing emails within SprintHub. Below, we’ll explain three of them in detail so you can choose the one that best fits your strategy.

Via the Service Page - Email Marketing

The first way is by accessing the Email Marketing page directly.

If you haven’t created your marketing email yet, we recommend following the step-by-step guide in this article: Email Marketing.

After creating the email, click Edit. On this screen, you’ll see that it’s possible to select a segment. With the segment defined, just click on the name of the created marketing email. At the top, you will find two buttons:

• Send: will show the number of leads within the selected segment that will receive the email.

• Send test: allows you to test the delivery before sending it out fully.

Tip: if you want to send a test, create a test segment with one of your leads. That way, the sending will be done realistically and you can verify whether the content, layout, and settings are correct before sending it to the full audience.

Via the Automation Flow

Another way to send is through Automation Flows.

If you haven’t created your flow yet, check out this article: Automation Flows.

You can start the flow in two ways:

• Through automations; or

• By defining a segment (the leads in the segment will start the flow as soon as it is published).

Inside the builder, you will find several blocks such as:

• Action

• Condition

• Trigger

• Switcher

• Time limit

For a simple marketing email send, just use the action block, select “Send email to lead,” and choose the desired marketing email.

Via the Message Queue

The third way is through the Message Queue.

If you still don’t know how to create a queue, see this article: Message Queue.

In the queue, you can define the segment that will receive the send. By clicking on the name of the created queue, it is possible to choose the type of sending:

• Email

• WhatsApp

• WhatsApp Template

Since the focus here is email marketing, select the Email option and then choose the marketing email you want to send.

After configuring the send, you can:

• Drag the created card to “In queue,” and the email will be sent.

Conclusion

These are the three main ways to send marketing emails on the platform. Each method has its advantages; you can choose the one that is most practical for your workflow, whether through direct sending, automations, or scheduled queues.