> For the complete documentation index, see [llms.txt](https://docs.sprinthub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprinthub.com/en/topics/relate/email/email-marketing-text-types.md).

# Email Marketing - Text Types

At SprintHub, you can boost your marketing strategies by using emails. This powerful tool offers ready-made templates that make it easy to create effective and impactful campaigns, as well as allowing complete customization of emails from scratch, meeting your specific needs and goals.

* To learn more about email marketing [click here](https://docs.sprinthub.com/topicos/relacionar/e-mail/e-mail-marketing).
* To learn more about ready-made templates [click here](https://docs.sprinthub.com/duvidas-comuns/template/emails-template).

Within email creation, there are different types of text. In this article, we will explain the difference between them so that you can improve your marketing strategies more effectively.

See the different types of text below:

In the menu, go to Email, click + New, and click “Open Builder”.

In this first example, we added “Text.” This allows the insertion of simple, non-customizable text.

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2Fr6rT6HjjwjGlHIo2rlKz%2Fem1.png?alt=media&amp;token=a657b805-52f4-4845-a97e-9d9154520f25" alt=""><figcaption></figcaption></figure>

### Dynamic Text

This type of text allows the insertion of text variations based on some filter. In the example below, we added a variation based on the form submitted by the lead. When the lead submits the form indicated in the dynamic email filter, they will receive this email variation.

Check it out below:

By clicking on “Edit default content,” create the text and customize it if you prefer. You can also add tokens by clicking the + icon\
The word “friend” highlighted in red is our main email.

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FjwfWkaTkOcL4FJk7Qv3v%2Fem2.png?alt=media&amp;token=3064b0cd-3f9e-4dc6-b75b-b7ab8f15c388" alt=""><figcaption></figcaption></figure>

Add a variation of this email by clicking the icon indicated below:

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2F5T7D8I0rc7zVCHOgVXZy%2Fem3.png?alt=media&amp;token=defdda02-ff6e-47e3-a650-e04c47841dab" alt=""><figcaption></figcaption></figure>

Add the variation according to the filter “The lead submitted the form” >> Specify the form

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2F8IlzOTZ3Jzwy9utBxQbe%2Fem4.png?alt=media&amp;token=5f987c35-e1db-4888-bd60-f134b4260edb" alt=""><figcaption></figcaption></figure>

Save the configuration.

### Composite Text

Unlike dynamic text, composite text allows text customization, with the addition of colors, different fonts, and tokens as well, but without the filter and variation function.

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FHGgpI9n4x9hjJsrAPHv9%2Fem5.png?alt=media&amp;token=4889eabc-eb03-4595-9230-06dec8db24e1" alt=""><figcaption></figcaption></figure>


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