Automation Flow - Did the Lead receive or open an email?

These triggers are a valuable indicator of lead interest and engagement. When someone takes the initiative to click an email link, it shows interest in the content or offer.

To create your automation, go to the automation flow builder, click 'Trigger' and then choose one of the options:

Then choose which emails you want to be used in the automation. More than one email can be selected.

You can also set the times, days of the week, and even how long the automation will be available

• Only at specific times? If this option is selected, decisions will only happen at the specific times.

• Only on specific days? If this option is selected, only the decisions that occur on the specified days of the week will be considered.

No example, let's Segment the leads who received and opened specific emails. This will allow the flow to be more personalized, and we can also provide the segmented lead with content related to what they showed interest in.

Leads that click on emails are generally more engaged and likely to interact with more content. In short, automation flows based on "clicked an email" are an effective strategy to nurture leads and improve customer engagement.

Create your flow and customize it as you prefer, adjusting the conditions and actions that best fit your company.