# Automation Flow - Lead Segments

<figure><img src="/files/ae2f0e85c40106c59da72ece03b106ba9e0d9c28" alt=""><figcaption></figcaption></figure>

To create your automation, go to "**Automation Flows**", and click "**Open Builder**".

<figure><img src="/files/ce093bff34135fb7af8ffcd67e5473db9f8c362d" alt=""><figcaption></figcaption></figure>

Add a block of **"Condition"** and then select the condition **"Does the lead belong to a segment? Yes, but including one of the segments (Specify the segment)"**.

<figure><img src="/files/f5378a0400883c4f17ec2a01b7569cb17f76b5d2" alt=""><figcaption></figcaption></figure>

**Configure the actions that should be executed when the lead is in a specific segment.**\
For example, you can send a promotional email to leads who belong to the specified segment. Since this is a qualified lead, the email can be personalized with information relevant to that group.

<figure><img src="/files/4022441f6a21fc6a7ba766f2d9899589d571e378" alt=""><figcaption></figcaption></figure>

You have several options to customize your actions according to the needs of your audience.

[**Click here to access the guide on how to create segments**](/en/topics/relate/automation-flows/conditions/automation-flow-lead-segments.md)


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