Automation Flow - Lead Segments

It is possible to apply a condition in your automation flow to check whether the lead belongs to one of the selected segments.

To create your automation, go to "Automation Flows", and click "Open Builder".

Add a block of "Condition" and then select the condition "Does the lead belong to a segment? Yes, but including one of the segments (Specify the segment)".

Configure the actions that should be executed when the lead is in a specific segment. For example, you can send a promotional email to leads who belong to the specified segment. Since this is a qualified lead, the email can be personalized with information relevant to that group.

You have several options to customize your actions according to the needs of your audience.

Click here to access the guide on how to create segments