Automation Flow - Lead Segments
It is possible to apply a condition in your automation flow to check whether the lead belongs to one of the selected segments.
To create your automation, go to "Automation Flows", and click "Open Builder".
Add a block of "Condition" and then select the condition "Does the lead belong to a segment? Yes, but including one of the segments (Specify the segment)".
Set up the actions that should be executed when the lead is in a specific segment. For example, you can send a promotional email to leads that belong to the indicated segment. Since this is a qualified lead, the email can be personalized with information relevant to that group.
You have several options to customize your actions according to your audience's needs.
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