# SAC 360º - WhatsApp Groups in SprintHub

WhatsApp Groups are an essential feature within communication and automation strategies in SprintHub. They allow the segmentation of groups, **making it easier to send mass messages to specific groups, whether for support, marketing campaigns, or important notifications.**

In this guide, we will cover how to identify groups in the system, edit them as needed, and perform message blasts efficiently. Understanding this process ensures better communication management and optimizes interaction with customers. 

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