# CRM - Triggering messages for the funnel

In managing a sales funnel, effective communication is essential to engage leads and keep them on track toward conversion. Often, there may be a need to send mass messages to all contacts in a funnel, whether to share a special promotion, reinforce a notice, or inform about important changes. This process, when well executed, can increase engagement chances and accelerate results.

However, it is crucial to emphasize that mass messaging requires care and planning. Excessive sending of messages or incorrect approaches can lead to the risk of the number used being banned, especially on platforms like WhatsApp, which have strict rules against misuse. 

If you are already ready to learn how to set up mass messaging for your CRM funnel, continue watching the video tutorial in which we show the complete step-by-step. Make sure to follow the best practices we mentioned and make the most of this tool to boost your sales!<br>

{% embed url="<https://youtu.be/KjIvbhf1Vrw>" %}


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