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# CRM - Triggering a Flow on Lost Opportunities

Losing an opportunity in the sales funnel does not mean the end of the relationship with the customer — on the contrary, it can be the starting point for strategic actions that reactivate that contact at the right time. Automating this process is essential to ensure agility, consistency, and maximum use of the commercial history. 

💡 In this video, you will learn how to create a simple and effective automation: whenever an opportunity is marked as "Lost", a flow will be automatically triggered, allowing you to direct specific communications, nurture that lead, or even recover interest in the future. 

It’s a smart way to keep your funnel active and your chances of conversion always alive.\
\
Check out the tutorial below: 

{% embed url="<https://www.youtube.com/watch?v=PztOIuJrLME>" %}

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