# CRM Automations with the condition "The lead has an email"

<figure><img src="/files/64912d254f13e0e717d5e0e4340257cfae931ba7" alt=""><figcaption></figcaption></figure>

In a CRM, the ability to filter opportunities based on the presence of an email address is crucial for effective marketing and sales strategies.

Access the **CRM**, and click on **Automations**;

<figure><img src="/files/e31c3b8b98e0f792f134c2f4680d093073624518" alt=""><figcaption></figcaption></figure>

Set the **title** and the **condition**, which, in this case, will be '*The lead has an Email*'.

<figure><img src="/files/1f6a71427a917b7cc01c506f6b59f127374f513f" alt=""><figcaption></figcaption></figure>

Set the configuration; **Yes** or **No**.

<figure><img src="/files/ad4dc1f1c19d4077e09460393fd87803dff8c260" alt=""><figcaption></figcaption></figure>

Configure the **condition** that must be met for the **automation to be triggered**.&#x20;

Determine what you want the CRM to do when the condition is met.

In the example, we will use '**Send an Email to the lead**'.  That way, whenever a lead associated with an opportunity has an email address available, they will automatically receive an email.

*But you can set other conditions, such as:*

'**Modify the Lead segments'**: You will be able to segment your lead however you prefer, including the possibility of placing them into specific segments to receive targeted emails.

<figure><img src="/files/7b5d430316492c1b09a3172a7d4d8fa64a1ca675" alt=""><figcaption></figcaption></figure>

Select the **Email** that you want to send and click on **Save**;&#x20;

<figure><img src="/files/02f73f3e2e4a8f49cb4898d6342e16d735b6d8d1" alt=""><figcaption></figcaption></figure>

After saving your automation, click on the '<mark style="color:green;">**Play**</mark>' icon to activate it.&#x20;

<figure><img src="/files/7374c3d2e803e9bc21ef70a15577dbe38ccfe4ee" alt=""><figcaption></figcaption></figure>

*With the automation configured, leads from opportunities that have an email address will automatically receive the email you defined to be sent in the automation.*

<mark style="color:purple;">**See similar articles:**</mark>

{% content-ref url="/pages/80e6c8e4d3ddf5ed225a8e8dff4239bc17b5bde0" %}
[CRM - Automations](/en/topics/general/crm/crm-automations.md)
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{% content-ref url="/pages/4a1c7e56fdf5b057a091070b52862d8b0cbe813f" %}
[CRM](/en/topics/general/crm.md)
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