# Contacts - Nurture Contacts with AI

The feature **Nurture Contacts with AI** allows enriching and updating leads and customers data automatically. This way, your database stays always complete and organized, without having to manually enter all the information.

### 🚀 What does the AI do?

* **Searches for and suggests additional information** about the contact.
* **Updates incomplete or outdated data**.
* **Ensures consistency** in the records.
* **Provides more context** for support and sales.

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### ⚙️ How to grant the permission (standard users)

Users with the **standard** profile can only use contact nurturing if they have the permission enabled in the permission group.

📌 **Step by step:**

1. Go to **System Settings**.
2. Access **Permission Groups**.
3. Choose the desired group.
4. Within the **SprintHub > Leads**, enable the permission to **Use AI Nurturing**.

{% embed url="<https://youtu.be/ymJa4aG1DMA>" %}

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### 📍 How to access nurturing on the contact

After enabling the permission, follow these steps:

1. Open the menu **Find Service**.
2. Go to **General > Leads**.
3. Choose the desired contact.
4. Inside the contact record, use the option **Nurture Contact with AI** to update the information.

{% embed url="<https://www.youtube.com/watch?v=UKhZpM-Q2Mk>" %}

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### 🎯 Benefits for your operation

* A more complete and reliable database.
* Less rework to fill out or correct records.
* Better segmentation for campaigns and automations.
* More efficiency for the sales and support teams.

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👉 With SprintHub's AI, nurturing contacts is synonymous with **rich, up-to-date data ready to generate more results**.


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