> For the complete documentation index, see [llms.txt](https://docs.sprinthub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprinthub.com/en/topics/general/contacts/leads-common-questions/contacts-nurture-contacts-with-ai.md).

# Contacts - Nurture Contacts with AI

The feature **Nurture Contacts with AI** allows you to enrich and update lead and customer data automatically. This keeps your database always complete and organized, without needing to manually enter all the information.

### 🚀 What does AI do?

* **Searches for and suggests additional information** about the contact.
* **Updates incomplete or outdated data**.
* **Ensures consistency** in records.
* **Provides more context** for service and sales.

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### ⚙️ How to grant permission (standard users)

Users with a **standard** profile can only use contact enrichment if it has been enabled in the permission group.

📌 **Step by step:**

1. Go to **System Settings**.
2. Access **Permission Groups**.
3. Choose the desired group.
4. Within the section **SprintHub > Leads**, enable the permission **Use AI Enrichment**.

{% embed url="<https://youtu.be/ymJa4aG1DMA>" %}

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### 📍 How to access enrichment on the contact

After enabling the permission, follow these steps:

1. Access the menu **Find Service**.
2. Go to **General > Leads**.
3. Choose the desired contact.
4. Within the contact record, use the option **Nurture Contact with AI** to update the information.

{% embed url="<https://www.youtube.com/watch?v=UKhZpM-Q2Mk>" %}

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### 🎯 Benefits for your operation

* A more complete and reliable database.
* Less rework to fill in or correct records.
* Better segmentation for campaigns and automations.
* Greater efficiency for the sales and support team.

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👉 With SprintHub AI, nurturing contacts is synonymous with **rich, updated data ready to generate more results**.