# Contacts - Merge Leads and Resolve Data Conflicts

In SprintHub, when two or more leads have duplicate or conflicting information, you can use the function **Merge Conflicts** to unify the data and keep your database organized.

🔹 **Why use it?**

* Prevents lead duplication.
* Ensures that the interaction history is centralized in a single record.
* Improves data quality and sales team efficiency.

***

### How to access the Merge area

Go to **Menu > General > Leads**\
Or type **Leads** in **Find Services** the search 🔎

<figure><img src="https://684109703-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9FzUKkagBNy5uQ7AtGNa%2Fuploads%2FtC9R9KlQswmUcmiEctzp%2Fimage.png?alt=media&#x26;token=bb657e8d-ba34-4e22-b253-3060e40e209a" alt=""><figcaption></figcaption></figure>

***

### How to Merge Conflicts

1️⃣ **Identify the conflict**

* When importing or registering leads, the system flags records that have identical or similar information (e.g., same email, phone, or name).

2️⃣ **Open the conflict alert**

* Go to the **Leads** and click on the duplication notice.

3️⃣ **Select the primary record**

* SprintHub determines that the **older lead** prevails as the primary.
* The information from the **newer lead** is added to the older record, consolidating the data.

4️⃣ **Review the unified data**

* Check whether contact, company, and history information have been integrated correctly.

5️⃣ **Complete the merge**

* After reviewing, confirm the merging of the records.
* The history of interactions, tasks, and opportunities will be consolidated into the primary (older) lead.

{% embed url="<https://youtu.be/dJ1IPOjB4Ks>" %}

***

### Merge Permissions

👤 **Administrator User**

* Can perform bulk merges quickly.

👥 **Standard User**

* Requires specific permission to merge leads **individually**.

***

✅ **Tip:** Always review carefully before confirming the merge, ensuring that no important information is lost.

📌 **Conflict Indicators:**

* For the conflict to appear, SprintHub uses certain **indicators** such as **email, phone, name, or other fields defined in the system**.
* The selection of these indicators is essential so that duplicates are correctly identified and notified.

For this, check the article below:

{% content-ref url="../../../settings/leads-companies" %}
[leads-companies](https://docs.sprinthub.com/en/topics/settings/leads-companies)
{% endcontent-ref %}