# Contacts - Merge Leads and Resolve Data Conflicts
In SprintHub, when two or more leads have duplicate or conflicting information, you can use the function **Merge Conflicts** to unify the data and keep your database organized.
🔹 **Why use it?**
* Prevents lead duplication.
* Ensures that the interaction history is centralized in a single record.
* Improves data quality and the sales team's efficiency.
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### How to access the Merge area
Go to **Menu > General > Contacts**\
Or type **Leads** in **Find Services** in the search 🔎
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### How to Merge Conflicts
1️⃣ **Identify the conflict**
* When importing or registering leads, the system highlights records that have identical or similar information (e.g., same email, phone number, or name).
2️⃣ **Open the conflict alert**
* Access the section of **Leads** and click on the duplication warning.
3️⃣ **Select the main record**
* SprintHub defines that the **oldest lead** prevails as the main one.
* The information from the **newest lead** is added to the old record, consolidating the data.
4️⃣ **Review the unified data**
* Check whether the contact, company, and history information were integrated correctly.
5️⃣ **Complete the merge**
* After reviewing, confirm the merging of the records.
* The interaction history, tasks, and opportunities will be consolidated in the main lead (oldest).
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### Merge Permissions
👤 **Administrator User**
* Can perform bulk merges quickly.
👥 **Standard User**
* Needs specific permission to merge leads **individually**.
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✅ **Tip:** Always review carefully before confirming the merge, ensuring that no important information is lost.
📌 **Conflict Indicators:**
* For the conflict to appear, SprintHub uses certain **indicators** such as **email, phone number, name, or other fields defined in the system**.
* The choice of these indicators is essential so that duplications are correctly identified and notified.
For this, check the article below:
{% content-ref url="/pages/7a9d4fc868b68733f537ed23655dfc1a1d823f49" %}
[Leads / Companies](/en/topics/settings/leads-companies.md)
{% endcontent-ref %}
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