# Contacts - Lead Scoring
In SprintHub, you can qualify your Leads in a practical and strategic way through **Lead Scoring** — a feature that allows assigning levels of priority or maturity to a contact based on customized criteria.
This qualification is essential so that your sales team knows **who to talk to,** **when to talk** and **which approach to use**, optimizing time, resources and increasing the conversion rate.
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### 🧠 What is Lead Scoring?
Lead Scoring is a method used to **rank Leads based on their level of interest and readiness to purchase**. This score can be assigned **manually** or **automatically**, according to the contact's behavior, profile or actions along the journey.
This practice helps identify which Leads are more likely to convert, allowing your sales team to prioritize outreach strategically.
In SprintHub, you can apply Lead Scoring in **three distinct ways**:
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### ✅ Lead Scoring formats in SprintHub
#### 1. 🔢 Score (Numeric score)
Assign a numeric value to the Lead based on their actions. The higher the score, the more qualified the Lead is.
**When to use:**\
Ideal for operations with automated flows and well-defined rules. Allows creating objective criteria for progressing through the funnel.
**Examples of scoring:**
* eBook download: +10 points
* Email open: +5 points
* Webinar attendance: +20 points
*Example rule: Leads with more than 70 points are passed to the sales team.*
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#### 2. ⭐ Stars (Visual rating)
A quick and visual way to qualify your Leads from 1 to 5 stars. It is subjective but very useful for manual use or for teams that work with perceptions of engagement.
**When to use:**\
Ideal for SDRs, pre-sales and teams that do quick evaluations.
**Examples of ratings:**
* 1 star: Cold lead
* 3 stars: Lead in negotiation
* 5 stars: Lead ready to close
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#### 3. 🏷️ Status (Journey stages)
Allows classifying the Lead according to their stage in the sales funnel, such as “New”, “Qualified”, “Negotiation”, “Customer”, among others.
**When to use:**\
Perfect for teams that want to align qualification with the customer journey and keep visibility of the process phases.
**Examples of status:**
* Qualified
* Disqualified
* Pending
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### ✍️ How to add Lead Scoring manually
You can manually edit the score, stars or status of a Lead at any time. Check the step-by-step below:
#### Access the "Leads" feature:
* Through the “Find Services” field in the side menu.
* Or type “Leads” in the quick search.
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#### 🔢 Assigning Score Manually
1. Access the desired Lead in the CRM or in the Contacts list.
2. In the information card, locate the “Score” field.
3. Click and enter the desired numeric value (e.g., 25, 60, 100).
4. Save the change.
💡 *Tip: create internal ranges, such as:*\
*up to 30 = Cold lead | 31 to 70 = warm | above 70 = sales-ready.*
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#### ⭐ Assigning Stars Manually
1. Access the Lead's profile.
2. Locate the “Star Rating” field.
3. Click the number of stars (1 to 5).
4. The change is saved automatically.
💡 *Tip: ideal for quick analysis by those who make the first contact with the Lead.*
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#### 🏷️ Setting Status Manually
1. Access the Lead's profile.
2. Locate the “Status” field (or “Stage”, according to your configuration).
3. Click the current status and select the new option from the dropdown menu.
4. The change will be recorded automatically.
💡 *Tip: customize the statuses according to the stages of your sales funnel.*
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### ⚙️ How to apply Lead Scoring automatically
SprintHub also allows you to use **automations** to apply scores, change stars or change the Lead's status, based on events, actions or interactions performed.
You can configure automations in the following modules:
* **CRM > Automations**
* **360º Customer Service > Automations**
* **Automation Flows**
* **Chatbot**
* **Form Actions**
* **Webhook Actions**
* **Execution via AI**
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#### 🧩 Practical automation example:
Scenario: When a Lead fills out a quote form:
1. Action: Add +20 points to the score
2. Action: Change the status to "Qualified Lead"
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### Conclusion
Lead Scoring in SprintHub is an essential tool to organize and prioritize your Leads strategically. With three available models — numeric scoring, star rating and status by stage — you have the freedom to adapt qualification according to your sales process.
Use manual classification for occasional adjustments and more subjective evaluations, and automate to scale your operation with more consistency, productivity and intelligence.
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