> For the complete documentation index, see [llms.txt](https://docs.sprinthub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprinthub.com/en/topics/general/contacts/leads-common-questions/contacts-lead-scoring.md).
# Contacts - Lead Scoring
At SprintHub, you can qualify your Leads in a practical and strategic way through **Lead Scoring** — a feature that allows you to assign priority or maturity levels to a contact based on custom criteria.
This qualification is essential so that your sales team knows **who to talk to,** **when to talk** and **what approach to use**, optimizing time and resources and increasing the conversion rate.
***
### 🧠 What is Lead Scoring?
Lead Scoring is a method used to **classify Leads based on their level of interest and readiness to buy**. This score can be assigned **manually** or **automatically**, according to the contact's behavior, profile, or actions throughout the journey.
This practice helps identify which Leads are more likely to convert, allowing your sales team to prioritize service strategically.
At SprintHub, you can apply Lead Scoring in **three different ways**:
***
### ✅ Lead Scoring formats in SprintHub
#### 1. 🔢 Scoring (numeric score)
Assign a numeric value to the Lead based on its actions. The higher the score, the more qualified the Lead is.
**When to use:**\
Ideal for operations with automated flows and well-defined rules. It allows you to create objective criteria for moving forward in the funnel.
**Scoring examples:**
* eBook download: +10 points
* Email open: +5 points
* Webinar participation: +20 points
*Rule example: Leads with more than 70 points are handed over to the sales team.*
***
#### 2. ⭐ Stars (visual rating)
A quick and visual way to qualify your Leads from 1 to 5 stars. It is subjective, but very useful for manual use or for teams that work with engagement perceptions.
**When to use:**\
Ideal for SDRs, pre-sales, and teams that do quick assessments.
**Rating examples:**
* 1 star: Cold lead
* 3 stars: Lead in negotiation
* 5 stars: Lead ready to close
***
#### 3. 🏷️ Status (journey stages)
Allows you to classify the Lead according to its stage in the sales funnel, such as “New”, “Qualified”, “Negotiation”, “Customer”, among others.
**When to use:**\
Perfect for teams that want to align qualification with the customer journey and maintain visibility over the process stages.
**Status examples:**
* Qualified
* Disqualified
* Pending
***
### ✍️ How to add Lead Scoring manually
You can manually edit a Lead's score, stars, or status at any time. Check out the step-by-step below:
#### Access the "Leads" feature:
* Through the “Find Services” field in the side menu.
* Or type “Leads” in the quick search.
***
#### 🔢 Assigning Score Manually
1. Access the desired Lead in the CRM or in the Contacts list.
2. In the information card, find the “Score” field.
3. Click and enter the desired numeric value (e.g.: 25, 60, 100).
4. Save the change.
💡 *Tip: create internal ranges, such as:*\
*up to 30 = Cold lead | 31 to 70 = warm | above 70 = ready for sales.*
***
#### ⭐ Assigning Stars Manually
1. Access the Lead's profile.
2. Find the “Star Rating” field.
3. Click the number of stars (1 to 5).
4. The change is saved automatically.
💡 *Tip: ideal for quick analysis by whoever makes the first contact with the Lead.*
***
#### 🏷️ Setting the Status Manually
1. Access the Lead's profile.
2. Find the “Status” field (or “Stage”, depending on your configuration).
3. Click the current status and select the new option from the drop-down menu.
4. The change will be recorded automatically.
💡 *Tip: customize the statuses according to the stages of your sales funnel.*
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***
### ⚙️ How to apply Lead Scoring automatically
SprintHub also allows you to use **automations** to apply scores, change stars, or change the Lead's status, based on events, actions, or interactions performed.
You can set up automations in the following modules:
* **CRM > Automations**
* **SAC 360º > Automations**
* **Automation Flows**
* **Chatbot**
* **Form Actions**
* **Webhook Actions**
* **Execution via AI**
***
#### 🧩 Practical automation example:
Scenario: When a Lead fills out a quote form:
1. Action: Add +20 points to the score
2. Action: Change the status to "Qualified Lead"
{% embed url="" %}
***
### Conclusion
Lead Scoring in SprintHub is an essential tool for organizing and prioritizing your Leads strategically. With three available models — numeric scoring, star rating, and stage status — you have the freedom to adapt qualification according to your sales process.
Use manual classification for specific adjustments and more subjective assessments, and automate to scale your operation with more consistency, productivity, and intelligence.
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