# Contacts - Communication Statistics

At SprintHub, you have access to a powerful feature for analyzing and managing communication with your Contacts and Leads. Through communication statistics, you can identify patterns that help optimize your customer service and commercial approaches.

**What can you view?**

With this feature, you can track important data about your interactions, such as:

* Best days and times to contact: identify when the Lead is most active and likely to respond;
* Volume of messages sent and received: know whether the initiative in the conversation comes more from your team or the Lead;
* Average response time: compare the user's and the Lead's response times to understand engagement dynamics;
* Most used message types: discover whether your communication is more textual, with files, links, images, etc.

This information helps make strategic decisions, such as adjusting sending times, personalizing approaches, and even reviewing service processes.

**Why is this important?**

Analyzing these metrics provides more efficiency in communication, improves the response rate, and enables more assertive and personalized service. By understanding your Leads' behavior, your sales or support team can focus efforts on the most effective times and formats.

Check the steps below to perform this procedure:

1. Access the "Leads" feature:\
   Through “Find Services”. Or just type the name, and the function appears.

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{% embed url="<https://youtu.be/n7SGtG8GMoU>" %}

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<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf24Db3AyAhK5vQtFx3CuSkblGIa9URM8-VWWBCSHBo3SNJoS-uZWPrVk9k33CJ1QFSF_yqP-03sdHfAmPJRjYhDAq-coApfVjho5tpqJJQebkAduLcCKWKjjEm6y_CVnNMA5x-Fg?key=ecuvIfryJ3BCLgBWmmaUXg" alt=""><figcaption></figcaption></figure>

**CONCLUSION:**&#x20;

Managing and analyzing communication statistics with your Leads in SprintHub is an effective way to **increase team productivity and improve the results of your commercial interactions.** By understanding contact behavior — such as peak engagement times, response time, and message type — you can adapt your strategies to achieve more efficient, personalized communication with a higher chance of conversion.


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```

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