When carrying out the registration process for the Lead and the Company, it is possible to link the company to the Lead
Linking contacts (leads) to companies
You can link leads directly to companies in the system, making it easier to identify the leads and their respective organizations.
Access the Leads tab.
In the search bar find service, click on “General” and then on “Leads”.
Select the desired lead. In the “Main Company Information” card, select the company you want to link.
If the company does not yet exist in your instance, it is possible to create it directly using the “+” icon.