URL Shortener - Strategy for Sending Dynamic Links in Message Cadences

Sending dynamic or frequently changed links can be challenging when setting up cadences or message templates. However, with Sprinthub, you can simplify this process by using the integrated link shortener and an organized structure for automated messages.

Why send dynamic links?

Links that change monthly, daily, or yearly are useful in scenarios such as:

• Payment slips: A specific link for each month’s payment slip.

• Events: Invitations or access to virtual meetings that change frequently.

• Periodic reports and documents: Such as financial reports or seasonal informational materials.

Strategy Structure in Sprinthub

1. Link Shortener Setup

Sprinthub’s shortener lets you create custom, reusable links that can be updated as needed without changing the base structure of the message. Here’s how:

1. Go to the Link Shortener.

2. Create a unique link with a meaningful alias. For example:

   • Name: assembly-january.

   • Alias: assembly-canopus.

3. Enter the corresponding original URL, such as the page or file for the current month.

4. Whenever the link is updated (monthly, for example), just change the original URL without modifying the alias or overall structure.

The following example is based on the WhatsApp API; you can also use it for WhatsApp Web, Instagram, Messenger, email, etc.

2. Creating Message Templates

After creating the shortened link, set up the template in Sprinthub to automate the sending. Follow these steps:

1. Go to the Message Templates and click on Create Template.

2. Define:

   • A descriptive name such as monthly-assembly.

   • Category: Choose a relevant category, such as "Marketing" or "Communication."

   • Message body: Include the main text and insert the short URL as a call to action (CTA). For example:

     Hello! This is the link to access this month’s assembly: [Access here](https://.../assembly-canopus).

3. Save the template to reuse in future cadences.

3. Creating Message Cadences

Cadences allow you to schedule the automatic sending of messages at defined intervals. Here’s how to apply it:

1. In the Cadences, create a specific queue, such as Monthly Payment Slips or Recurring Events.

2. Add the messages configured in the template, adjusting the sending dates. For example:

   • 10th of each month: Sending the payment slip link.

   • 1 day before the due date: Reminder with the updated link.

Monitor the queue to make sure the links are correct before sending.

4. Updating Dynamic Links

Thanks to the shortener, any change to the link destination can be made directly in the original URL, without needing to reconfigure the templates or cadences. This saves time and keeps communication consistent.

Usage Example

Case: Sending Monthly Payment Slips

1. Shortener:

   • Original URL: Link to the January payment slip.

   • Alias: payment-slip.

2. Template:

   • Message: "Your payment slip is now available! Click the link to access it: Slip."

3. Cadence:

   • Send every 10th with a reminder on the 20th.

Case: Invitations to Virtual Assemblies

1. Shortener:

   • Original URL: Link to the virtual meeting.

   • Alias: assembly-canopus.

2. Template:

   • Message: "Access the month’s assembly by clicking the link: Join."

3. Cadence:

   • Send 3 days before the event and on the day of the event.

Benefits of the Strategy

• Centralization: Links remain consistent in templates and cadences.

• Flexibility: Update the original URL without modifying the structure of the messages.

• Efficiency: Reduce rework and increase team productivity.

With this strategy, Sprinthub simplifies sending dynamic messages, allowing you to keep your audience well informed and easily access the latest content.