Tracked Files - Problems with WhatsApp Clicks

This article explains the reason behind this problem and offers practical solutions to ensure your tracked links are delivered effectively.

Using tracked links to share files and information is a common practice for many companies that want to monitor user access to and interaction with their content. However, some customers have reported difficulties when sending these links through WhatsApp, where the links do not appear as clickable in the first message sent.

The Problem: Non-clickable Links on WhatsApp

Many WhatsApp users have faced the frustration of sending a tracked link only to discover that it does not appear as clickable for the recipient. This problem occurs mainly when the link is sent in the first message of a new conversation. The reason for this lies in WhatsApp's security policies, which implement measures to prevent spam and protect its users.

WhatsApp security policy

To prevent unwanted messages from flooding users' inboxes, WhatsApp uses several security techniques, one of which is not allowing links to be clickable in the first message sent in a new conversation. This measure aims to make it harder for spammers to spread malicious links and to increase user security.

Política de PrivacidadeWhatsApp.com

Practical solutions without modifying the automations

Although this security policy may be beneficial for protecting users, it can also pose a challenge for those who need to send tracked links. Here are some practical solutions to work around this problem:

1. Send a Welcome Message First: Before sending the tracked link, send a simple text message to start the conversation. Something like "Hi, how are you?" or "Hi, I'd like to share an important link with you." After the recipient views this message, you can send the tracked link, which should appear as clickable.

2. Ask the Recipient to Save Your Number: If you are a known contact and saved in the recipient's contacts list, the chances of your links being considered safe increase. Ask the recipient to save your number before sending the tracked link.

3. Follow Up with an Image or File: Sending an image or a file along with the link can help ensure that it is displayed correctly. WhatsApp tends to consider messages with multimedia less suspicious.