Social Manager - Automation for sending Instagram Template

How to create an automation in Social Manager to trigger an Instagram template when receiving comments on a post

If you want an explanation of the different Message Templates, check out the article below:

Creating an Instagram Template

In the upper-right corner, you can find the 'Message Templates' option. By clicking it, we can create and/or edit existing templates.

Settings drop-down menu.

Message Settings

For this example, a text is being created followed by two buttons, one that redirects the Lead to a link, and another that does not redirect. The title was set and the 'Instagram button template' option was selected. When finished, click on 'Save changes'.

Configuring template message.

Creating an Automation for a Post

It is possible to create an automation that works for only one post; to do so, simply click the robot icon on the post, as shown in the image below.

Post in Social Manager.

Editing Automation

In the 'Direct Message' selector field, choose the desired template, and then, in the text field below, enter a standard message in case that template cannot be sent — as a backup message. Save the changes with the 'Published' option enabled, and it is finished.

Editing automation.

The specific Social Manager automation runs only once per Lead, for each post.

Receiving Message with Button

When a comment is posted on the publication in question, the Instagram template will be sent. It will appear similarly in the Lead's direct messages as follows:

Message Template.