Landing Page - How to Add the Tracking Script to the Google Tag Manager Container

Integrating tracking scripts into a landing page is crucial for monitoring visitor behavior and optimizing marketing strategies. Below is a step-by-step guide to add a specific tracking script to the Google Tag Manager (GTM) container.

This article applies to any external site.

1. Access Google Tag Manager

• First, log in to your Google Tag Manager account and select the container where you want to add the script.

2. Create a New Tag

• In the GTM dashboard, go to the "Tags" section in the left menu and click the "New" button to create a new tag.

3. Tag Configuration

A new window will open with the options for "Tag Configuration" and "Triggering".

Click "Tag Configuration" and select the option "Custom HTML Tag".

A trigger is also required to activate the container script; the correct trigger is "All Pages"

After completing this process, just install the Tag Manager on your external landing page, which will add tracking for the leads who visit the site.