> For the complete documentation index, see [llms.txt](https://docs.sprinthub.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprinthub.com/en/topics/attract/landing-page/landing-page-google-tag-manager/landing-page-how-to-add-the-tracking-script-to-the-google-tag-manager-container.md).

# Landing Page - How to Add the Tracking Script to the Google Tag Manager Container

<figure><img src="/files/89daed91b788f26e66f6d645dac62c0825b55e3a" alt=""><figcaption></figcaption></figure>

Integrating tracking scripts into a landing page is crucial for monitoring visitor behavior and optimizing marketing strategies. Below is a step-by-step guide to add a specific tracking script to the Google Tag Manager (GTM) container.

{% hint style="info" %}
This article applies to any external site.
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**1. Access Google Tag Manager**

* First, log in to your Google Tag Manager account and select the container where you want to add the script.

<figure><img src="/files/27e86f4e201c8b8d6cb07d38047d32d5e6ce5ccd" alt=""><figcaption></figcaption></figure>

**2. Create a New Tag**

* In the GTM dashboard, go to the **"Tags"** section in the left menu and click the **"New"** button to create a new tag.

<figure><img src="/files/99d35d9c943d01391be2117d08c3c679efe9e9fa" alt=""><figcaption></figcaption></figure>

**3. Tag Configuration**

A new window will open with the options for **"Tag Configuration"** and **"Triggering"**.

<figure><img src="/files/4858cab3001089c7872d60bfdad422192f91081f" alt=""><figcaption></figcaption></figure>

Click **"Tag Configuration"** and select the option **"Custom HTML Tag"**.

<figure><img src="/files/194a5d922a585db34c56554010af541ae289840e" alt=""><figcaption></figcaption></figure>

A trigger is also required to activate the container script; the correct trigger is **"All Pages"**

<figure><img src="/files/aa4abcb8391994ffb62d5c7d9b207d5e55392b01" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/427f1855363a77e4189bcd1c3acb5d0755d0afb0" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/0a5543695e3130e36f98af3826369d3fac60e976" alt=""><figcaption></figcaption></figure>

After completing this process, just install the Tag Manager on your external landing page, which will add tracking for the leads who visit the site.


---

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