# Landing Page - How to Add the Tracking Script to the Google Tag Manager Container
Integrating tracking scripts into a landing page is crucial for monitoring visitor behavior and optimizing marketing strategies. Below is a step-by-step guide to add a specific tracking script to the Google Tag Manager (GTM) container.
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This article applies to any external site.
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**1. Access Google Tag Manager**
* First, log in to your Google Tag Manager account and select the container where you want to add the script.
**2. Create a New Tag**
* In the GTM dashboard, go to the **"Tags"** section in the left menu and click the **"New"** button to create a new tag.
**3. Tag Configuration**
A new window will open with the options for **"Tag Configuration"** and **"Triggering"**.
Click **"Tag Configuration"** and select the option **"Custom HTML Tag"**.
A trigger is also required to activate the container script; the correct trigger is **"All Pages"**
After completing this process, just install the Tag Manager on your external landing page, which will add tracking for the leads who visit the site.
