# Ad Insights (Google)

## How to correctly track contacts

For contacts to appear on the Google Ads Insights panel it is necessary that:

1. The contact acquires [UTM tags](/en/topics/settings/tracking/tracking-utm-tag.md) as follows: **utm\_source** with the value `GoogleAds` and the **utm\_content** with the ad ID as the value. The URL would appear as follows: `https://sprinthub.com/?utm_content=726027236388&utm_source=GoogleAds`
2. A [Google Ads account](/en/topics/integration/integration-google-ads-and-gmail.md)  is integrated within the instance.

In the example below, you can see the contact being correctly identified by a Google campaign, with the information displayed in the UTM Tags tab and recorded in the Activity History.

<figure><img src="/files/bbb02b7ec71b7436688f0c055afb47c01604ac3a" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/7a07500ff4fbe08eec3b1052ec7ba5dc5f22ff5d" alt=""><figcaption></figcaption></figure>


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