# Using the "Created by" Token

At SprintHub, you have access to a variety of Tokens to customize the title of an Opportunity or fill in fields with relevant information. Among them, the “Created by” Token stands out, as it allows you to identify the origin of the Lead or Company in your automations or fields. This makes it easier and more efficient to track where your Leads or Companies were created.

TOKEN

**LEAD -** `{contactfield=createdByName}`

**COMPANY -** `{contactfield=companyCreatedByName}`

{% embed url="<https://youtu.be/meTKm8AaVjU>" %}

**CONCLUSION**

Using the “Created by” Token in SprintHub offers several advantages for managing your opportunities. With it, you can accurately identify the origin of each Lead, making it easier to monitor and analyze your lead generation strategies. This contributes to more efficient management, allowing targeted adjustments to maximize results. In addition, automating this information saves time and reduces manual errors, ensuring a more agile and reliable workflow. In short, using the “Created by” Token enhances the organization and effectiveness of your sales actions.


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